But, here's the even funnier part. Much like that rosé we semi-shamefully ordered at the bar in 2006 — just to feel like one of the beautiful people — the NYT's sham trend piece may have actually made monocles a thing. As of 2013, Warby Parker's Colonel Mustard monocle (cute, guys) was one of the brand's poorest sellers. Such a flop, in fact, that one of Warby's founders famously wrote an ode to its utter unpopularity for Inc. But now, the tide may be turning.
In an interview with Data Science Weekly, Warby's Director of Data Science Carl Anderson reports that more people are ordering the Colonel Mustard in their at-home try-on boxes. And, even more surprising, an unusually high rate of people end up buying it. Conversion rates for the monocle were so high that Warby actually had to tweak their product-recommendation algorithm specifically to account for it. Guess once you've seen yourself through the eyes of Colonel Klink, there's no resisting it.
So, let this be a lesson to us all. Let us not mock the Times' next clueless-sounding trend piece — lest that trend piece come true. You win this round, great, soothsaying Grey Lady. (Business Insider)
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