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Lupita's Lip Balm: Everyone's New Sold-Out Obsession

rexusa_1926333brPhoto: Jim Smeal/BEImages.
During the Oscars on Sunday night, we managed to tear ourselves away from the whirlwind of gorgeous hair and makeup in order to actually watch the show — in increments, at least. During one of those increments, we caught Lupita Nyong'o putting her lip balm into Ellen's hat for pizza money. Ellen exclaimed, "Lupita's lip balm! That's worth something!" And, we made a mental note to find out what the lip balm was and get our hands on it — immediately.
Turns out, we were just one of thousands who shared in the thought. According to Daily Mail, the lip balm — which is Clarins HydraQuench Moisture Replenishing Lip Balm — nearly sold out across the country overnight. If that's not a sign of someone whose career has officially taken off, we don't know what is.
Also of note: The article went live on March 5, and at the time, the $24 balm was still available online. When we checked the Clarins site today, it was out of stock. We're hopeful that the instant cult classic will be back soon, though. There's a hashtag about it, after all: #LupitasLipBalm is just about the best viral marketing campaign we've seen, and it didn't even come from the brand. (Mail Online)