Lupita's Lip Balm: Everyone's New Sold-Out Obsession

6 comments

rexusa_1926333brPhoto: Jim Smeal/BEImages.
During the Oscars on Sunday night, we managed to tear ourselves away from the whirlwind of gorgeous hair and makeup in order to actually watch the show — in increments, at least. During one of those increments, we caught Lupita Nyong'o putting her lip balm into Ellen's hat for pizza money. Ellen exclaimed, "Lupita's lip balm! That's worth something!" And, we made a mental note to find out what the lip balm was and get our hands on it — immediately.

Turns out, we were just one of thousands who shared in the thought. According to Daily Mail, the lip balm — which is Clarins HydraQuench Moisture Replenishing Lip Balm — nearly sold out across the country overnight. If that's not a sign of someone whose career has officially taken off, we don't know what is.

Also of note: The article went live on March 5, and at the time, the $24 balm was still available online. When we checked the Clarins site today, it was out of stock. We're hopeful that the instant cult classic will be back soon, though. There's a hashtag about it, after all: #LupitasLipBalm is just about the best viral marketing campaign we've seen, and it didn't even come from the brand. (Mail Online)



Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!