Photo: Courtesy of De Beers.
De Beers knows that diamonds are a girl's best friend and their new in-store iPad app proves it. The jewellers have introduced a tailor-made service just in time for the holidays to help you design your dream ring. How kind! The new “For You, Forever” tool lets you view their diamonds as an expert would with their clever De Beers iris. The all-seeing eye allows you to examine carats in slow motion and compare, share, and select styles to help make your final decision a little bit easier. De Beers will also help you find the perfect cut and setting and can provide the original drawings and inspirations behind their designs for a truly bespoke experience. Fancy, right?
A must for the more, how shall we put it, particular of you out there, this ingenious device makes creating your perfect ring a breeze, no matter how precise your specifications. The app features more than 2,000 diamonds and De Beers CEO François Delage told Luxury Daily it “allows the client to find the diamond that is perfect for them, be it according to a specific budget or a given carat weight, color or clarity.”