Mark Ellwood, author of new tome Bargain Fever claims "a passion for finding bargains is genetically preprogrammed in all humans, although it's activated much more in some than others." So there.
In an essay for Time , Ellwood says that "spotting special offers triggers a release of dopamine, the feel-good neurotransmitter that I like to think of as buyagra." Ellwood's so-called "buyagra"is so powerful that our brains have evolved to develop a built-in system that gets rid of it as quickly as possible—otherwise known was buyer's remorse.
While most of us "can flush our brains free of dopamine with the efficiency of a Dyson", one in four of people have an "iffy COMT gene", which although harmless in every other respect, means that when lured to the sale rail they "can brandish only a hand broom." In other words — the dropped-crotch skinny pants and yeti boots that lurk in the depths of your closet? Totally not your fault. (Telegraph)
Photo: Via The Telegraph