Looks like Yves Saint Laurent is getting in on the cancer-chic game with their new line of cigarettes, marketed towards women in Asia and Russia. We honestly couldn't wait for them to make this move, because every woman knows nothing goes better with their new YSL gown than yellow stains and that smoky smell that makes your dry cleaner weep. The brand is certainly doing their best to make their product appealing—the packaging is as crisp and clean as a Tom Ford bottle, and the smoke spills out of the model's mouth in the most alluring, tantalizing way. We're certainly not advocating for these (as lung cancer is decidedly not fabulous), but we have to ask: if you smoke, would you give these cigs a try? And if you don't smoke, does the packaging, model, or even the YSL name make you want to take a puff? (complex)
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