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Wool And The Gang's New Campaign Makes Us So, So Happy

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    Aurelie Popper and Jade Harwood, the wunderkids behind Wool and the Gang, have struck again! The design duo has teamed up with iconic fashion photographer Pamela Hanson for a quirky, heartfelt photo shoot that makes us love the brand (and its toasty knitwear) even more. The campaign, aptly titled #madeunique, showcases a troop of influencers, designers, writers, and artists — including R29's Willow Lindley — as well as Hanson’s own mother. Spanning generations, the photographer's collection of shared laughs and candid moments is relatable and incredibly poignant. And, the lookbook totally leaves us wanting more — in a good way.

    With this eclectic, dynamic group of subjects, WATG's hand-stitched buys — scarves, snoods, hats, and sweaters — take on new life. In fact, these sustainable, never-factory-made pieces will make a statement on the streets, on Instagram, and beyond. Click through to view the entire lookbook, check out the behind-the-scenes video, and shop the featured styles, noted on each slide.

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  2. Photographed by Pamela Hanson.

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  3. Photographed by Pamela Hanson.

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  4. Photographed by Pamela Hanson.

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  5. Photographed by Pamela Hanson.

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  6. Photographed by Pamela Hanson.

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