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Veer Is Reinventing Menswear — For Women

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    Yes, it seems like a new e-boutique opens up shop nearly every week — which is a great thing! — but after a while, they can all kind of blend together with a dizzying array of identical “flattering” dresses and quirky-cute patterned tops. It takes something truly new and out-of-the-box to really grab us. So, you’ll understand why Veer really got us excited.

    At first glance, the new NYC-based online shop seems pretty straightforwardly tomboy: boxy button-ups, henleys, and minimal jackets in a strict adherence to the black/white/gray color palette. A closer look, however, yields a deeper mission from this new shop.

    Founders Jenny McClary and Allie Leepson started Veer after hours-long searches for clothing (made for men or women) that fit their unique, gender-rules-breaking aesthetic — they describe their identities as “in the grey area.” For Veer, removing the gender of a garment is important, thus catering to those who are at a loss when it comes to their personal style and choosing which boy/girl shops to purchase from. At Veer, you can find a community of cool ladies buying anything from paneled parkas to underwear that strikes the perfect balance between masculine and feminine. Veer basically just proves something that we knew all along: Inclusivity is always in good taste. Preview the holiday '13 collection in the slides ahead.

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The Best Plaid Button-Down, According To Math

Flannel button-downs are the kind of closet essential it’s easy to collect. There are the ones you’ve owned for years and years, the one you’ve only recently picked up thanks to ‘90s nostalgia, and the collection you’ve thrifted, inherited, and/or pretty much stole from your S.O. (or ex-S.O.). But, in there read