Why This Wedding Is Every Alt-Bride's Dream

Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
Not that we have anything against traditional wedding elements — but sometimes it’s nice to see people buck the norm. Which is why, when we spotted Bay Area writer and editor Rebecca Brown’s Sonoma ceremony, we knew every alt-bride out there would appreciate her unique style.

From the crop-top gown to the personalized Air Jordans to the balloon bouquet in lieu of flowers, everything about the carnivalesque wine-country celebration was one-of-a-kind.

"We were inspired by crazy-fun times meets weekend summer camp, but with really good food and lots of booze," says Brown. "We threw serape blankets and navy pillows I sourced in Mexico on the ground during the ceremony so people could get cozy, and tried to carry that casual vibe throughout the night."

We have to admit, the wedding looks like a ton of fun. And if you’re toying with some alt-bride ideas of your own, let this slideshow serve as the only inspiration you'll need. We hope you have your cursor over that Pin It button.


1 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
Instead of a floral arrangement, Rebecca went with a colorful giant balloon.
Advertisement
2 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
Fleetwood, the couple's pup, made her entrance down the aisle. "Ben and I rescued Fleetwood from a puppy mill in Taiwan two and a half years ago. She is the most important part of our lives, and there was no way we were going to get married without her," says Brown.
3 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
Brown purchased her skirt used at Bride Boutique in Los Angeles and got the sequined top off the sale rack at Alice + Olivia. Score!
4 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
How amazing are these customized Jordans? "I was a huge sneakerhead in high school, so wearing Jordans in my wedding just felt like the natural choice," Brown tells us. "Plus, they were hidden. I had custom Jordan Flight 45s made in a festive pearlescent and had our initials and wedding date stitched into the tongue to make them extra-special. I wore them the whole ceremony and changed into peep-toe ankle booties for dancing, which is totally backwards."
5 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"Ben and I loved going to carnivals and fairs during the summer, so we knew we wanted the wedding to be fun, with lots of stuff for people to do," says Brown.
6 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"We turned our cocktail reception into a carnival. Finding a vendor that rented official Midway games was the hardest part of planning the whole wedding. In the end, we rented a 17-player water-race Midway game, high striker, and ring toss, then brought bocce ball and DIY'd hula hoops," Brown says.
Advertisement
7 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"The venue was Cornerstone Sonoma," Brown tells us. "It’s a huge open space, which is what we wanted."
8 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"Park Avenue Catering ran the show. Entree highlights included filet mignon with port-wine-caramelized onions, grilled Pacific salmon, and lasagna bianca with spinach and mushrooms. Instead of floral centerpieces, we had cheese plates," Brown tells us.

"All the cheese came from my mom’s good cheesemonger friend, Andrew of Andrew’s Cheese in Santa Monica. My mom did all of the honey. For dessert, instead of cake, we had an ice cream social and an ice-cream-sandwich bar."
9 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"I’m wearing all Luv AJ jewelry — she’s my bridesmaid Erica’s cousin," says Brown. "Ben and I chose not to do wedding rings, so I wore my engagement ring, which was Ben’s great-grandmother’s. It’s about 100 years old, completely untouched."
10 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"I told my bridesmaids to BYOD — bring your own dress — but to my surprise, every single one of them wanted to buy new. Our wedding colors were navy, blue-gray, blush, and rose gold, so I told them to buy any dress or separates they wanted in that color scheme. A few of them wore Reformation dresses; the rest of the dresses were a mix of vintage and designer."
11 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
Das Bus provided the photo fun for the evening.
Advertisement
12 of 12
Photo: Courtesy of Rebecca Brown/Tomáš Záhumenský.
"I needed to change into something I could dance in. Once, as a kid, my mom forced me to wear a tutu and take ballet, and I hated it, so I found this pouffy tutu on Amazon and knew I had to wear it as a nod to her," says Brown. "The ‘Mrs’ T-shirt came from Etsy. It was bulky and stiff, so I just tied a knot, rolled up the sleeves, and wore a metallic silver Barbara Bui moto jacket."
Advertisement