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7 Unconventional Looks For The Cool-Girl Bride

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    Your wedding day should be all about you (and your mate, of course). And, that means one size doesn't necessarily fit all. Pretty white dresses and understated makeup may be the typical bridal uniform, but we're more than fond of looks that skew to the alternative. Embracing color instead of white? We're for it. Statement eye makeup? Have at it.

    For all the brides who eschew tradition, we've created seven wow-inducing wedding-day looks. From sexy nuptial suits to edgy shades (who says you can't make your way down the aisle in all black?), these ensembles go beyond Pinterest-perfect inspiration boards. To ensure our beauty looks can keep up, we had makeup artist Allie Smith create bold, but oh-so-pretty, looks with a versatile range of COVERGIRL products. We have a feeling you'll want to wear them all long after that first kiss.




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    A Pop Of White
    We're not saying you have to reinvent the wheel to give your bridal makeup a little edge. You can still wear an understated palette of muted pinks and whites, but play with the placement to get more pop. Smith applied a flash of white eyeshadow, COVERGIRL's Bombshell ShineShadow By LashBlast in Ice Queen, to the center of the lid for a "how did she do that?" effect that punches up simple, sleek hair and a demure neckline.

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    If you're 100% sold on a white wedding dress, go for it. But, just as Smith did with the makeup, leave some room to play. A slinky, slip-dress-inspired gown is a relaxed alternative you need if the thought of a corset (or layers of tulle) sends you running down the aisle in the opposite direction.

    Valentina Kova dress, BaubleBar necklace, & Other Stories bracelet, Jimmy Choo heels.

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    Your Something Blue
    Sultry smoky eyes are too pretty to relegate only to nighttime (although perfectly apropos if your ceremony is an evening affair). Suggest a shaded eye in gem tones to your makeup artist, or go to town yourself with varying shades of blue for a daytime twist. A subtle pop of pink or lavender (we used COVERGIRL Eye Shadow Quads in Breathtaking Blues and Va-Va Violets) in the inner corners of your eyes and browbones will keep things light and definitively bridal.

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    We're declaring it right now — you can look sexy at your wedding. The notion of a demure, lace-covered ensemble is pretty in its own way but by no means a hard-and-fast rule. Besides, you'll be able to wear a slinky gown in an artistic silhouette for more than just one affair. And, this one goes with any color smoky eye you dare.

    Balenciaga dress, H&M bracelet, Jimmy Choo heels.

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    The New Neutral
    Nude lips are nice, but rich, earth-toned lips are downright daring. They also create a gorgeous contrast against a nude dress. (Just make sure to choose a long-wear formula that'll last through your first kiss to your first dance, like COVERGIRL Outlast Longwear Lipstick.) Keep the rest of your look simple to avoid any tone or color clashes. Defined brows and a coat of mascara should do it.