Everything To Buy At Ulta Beauty, As Told By The Pros

Any bona-fide beauty-lover will tell you that walking into a well-stocked beauty store is a lot like being a kid in a candy store — only, the payoff is even sweeter. Shelves upon shelves of shiny new products beckon with dazzling results. Frizz-fighting hair oils, skin-illuminating serums, lash-lengthening mascaras — you name it, Ulta Beauty has it. But with so many options, where’s a girl to start?
Before you single-handedly sink your data plan searching product reviews (sorry, fam) or fall for pretty packaging (we're totally guilty), hear us out: We’ve tapped the best beauty experts in the biz to share the superhero products they make a beeline for time and again — from hair tools to skin-care products to makeup. Click on through; we're sure these picks will hit the spot.
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Ashleigh Ciucci, Makeup Artist
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"Brushes are really the number-one signifier of what makes one mascara stand out over another — and that's the case with this mascara. Not only is there a large brush for when you want to load up on formula, but there's also a bonus mini brush that's perfect for your bottom lashes. Plus, the formula is smudge-proof."

MAC Bold & Bad Lash Mascara, $23.00, available at Ulta Beauty.
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"This tinted gel is great for most — even those with the thickest, darkest, fullest brows can benefit from the subtle tint and firm hold. It features microfibers to add weight and depth to your brows, while the formula's subtle sheen gives you a natural highlighted effect."

Maybelline Brow Precise Fiber Volumizer, $8.99, available at Ulta Beauty.
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"I love this product because it's not only long-wearing and highly pigmented, but it's also super affordable. The formula is matte but still goes on creamy with a lightweight feel, making it a great choice for practically everyone. One of my favorite shades is Siren — it’s the perfect burgundy."

NYX Professional Makeup Matte Lipstick, $5.99, available at Ulta Beauty.
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Joshua Zeichner, MD, Dermatologist
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"High-quality sun protection is important year-round, as even low levels of daily sun exposure can add up over your lifetime. Look for a sunscreen with at least SPF 30 protection — if not higher — like this La Roche-Posay Sunscreen Milk. The formula melts right into your skin without leaving a white or ashy residue."

La Roche-Posay Anthelios 60 Face & Body Melt In Sunscreen Milk, $35.99, available at Ulta Beauty.
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"When choosing a cleanser, look for products that are specially formulated to effectively remove dirt without interfering or disrupting your skin's natural barrier. This particular formula lathers nicely without overly drying out your skin. It can be used across a variety of skin types — ranging from oily, acne-prone skin to dry or sensitive skin — without causing any harm."

Neutrogena Ultra Gentle Daily Cleanser, $9.99, available at Ulta Beauty.
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"Serums are highly concentrated products with active ingredients specifically designed to penetrate into your skin. This formula features yeast extract — a powerful antioxidant — and minimizes the appearance of fine lines and wrinkles while brightening your skin tone."

Lancôme Advanced Génifique Youth Activating Serum, $140.00, available at Ulta Beauty.
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Mischa G, Hairstylist
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"This dryer is super lightweight yet incredibly powerful. I travel a ton for work, so I appreciate that I can fit it in my travel bag. It beats using a hotel dryer! Plus, since it's super small and chic looking, I often leave it out on my counter."

T3 Featherweight Compact Folding Dryer, $150.00, available at Ulta Beauty.
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"This thickening spray is great for any hair texture looking for a lifted, voluminous look. It holds and maintains the shape of your style yet is completely lightweight and workable. I like to spray the product from roots to ends on dry hair for the perfect amount of grip."

Bumble and bumble Bb.Thickening Dryspun Finish, $31.00, available at Ulta Beauty.
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"The temperature setting on this iron is adjustable, so you can curl everything from the thinnest, most fragile hair to the most curl resistant. It also has a moving arm, which helps adjust tension, so you can glide your hair through the iron and prevent any creases you can get with a clamp iron."

Hot Tools Professional Marcel Iron, $39.99, available at Ulta Beauty.
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