The Bargain Beauty Buys London's Top Vloggers Love

It can't be Crème de la Mer and Chanel No. 5 every day, ladies. And, you know what? It doesn't need to be. Between Boots, Superdrug, and countless other chemists and local shops, there are must-have beauty essentials lurking right under your nose. What's more, they won't break the bank or force you to live off the £3 meal deal to compensate.

According to London's leading beauty vloggers, these drugstore buys perform just as well as the pricey swag you might find in the beauty hall at Selfridges or Harvey Nichols. There's no shame in splurging once in a while, or spending half a day's wages on, say, a bottle of limited-edition luxury fragrance. There's also no shame in paying less money where you can and fleshing out your beauty arsenal with budget products that work wonders. You do you.

Need a little shopping-basket motivation? Seek out these staples recommended by the best of the British beauty bunch.


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Photo: Courtesy Vivianna Does Makeup.
Vivianna Does Makeup
The self-professed "makeup maven, product pusher, and lacquer lover" posts vlogs three times a week.

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Photo: Courtesy Boots.
"This bronzer leans more honey-toned than it does warm, so it makes a great option for fairer-skinned gals like myself. The duo of powders on offer means that I can dial down the bronze for winter, or amp it up for the summer months."

Soap & Glory Solar Powder, £11, available at Boots.
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Photo: Courtesy Boots.
"A whipped-cream eyeshadow that’s ridiculously long-lasting and rivals the longevity of higher-end formulas. The shimmer in this is nothing to shy away from and leaves the lids looking nice and glossy."

Max Factor Excess Shimmer Eyeshadow, £7.99, available at Boots.
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Photo: Courtesy Boots.
"I love a good matte lipstick, and 107 is one of my favourite colours to slick on. They last well and provide a shine-free finish without causing your lips to shrivel up in a prune-like fashion."

Rimmel Kate Matte Lipstick, £5.49, available at Boots.
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Photo: Courtesy Pixiwoo.
Pixiwoo
Sam Chapman is one half of Pixiwoo, famed for its makeup tutorials and product recommendations.

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Photo: Courtesy Boots.
"These handmade brushes are cruelty-free. Hairs are cut to precision to enable perfect application. The brushes are weighted to give you the perfecting blending ability."

Real Techniques Bold Metal Brushes, £10 to £25, available at Boots.
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Photo: Courtesy Cocoon Center.
"A creamy balm which doesn't give any stickiness to the lips and smells divine. Moisturising and colourless, so you can apply with any other lip products."

Kadalys Musatherapy Lips and Buds Taste Balm, £6.35, available at Cocoon Center.
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Photo: Courtesy Boots.
"This has a unique brush which grips every hair to define brows and separate hairs. The formula is light and creamy and has a great colour selection."

Maybelline Brow Drama Sculpting Brow Mascara, £4.99, available at Boots.
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Photo: Courtesy Patricia Bright.
Patricia Bright
This blogger and vlogger has collaborated with the likes of ASOS, River Island, and Nike.

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Photo: Courtesy Space NK.
"Eyeko's Skinny Liquid Eyeliner is so bold it is unreal! It gives me so much control that I can wear it as subtly or as dramatically as I like, day or night."

Eyeko Skinny Liquid Eyeliner, £12, available at Space NK.
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Photo: Courtesy Feel Unique.
"I've said it before and I'll say it again — the L'Oréal Paris True Match Foundation stands up to my high-end foundations, but it's so affordable! The finish is exactly what I look for in a foundation — the best combination of matte yet still dewy, and there's a shade for everyone. A true staple."

L'Oréal Paris True Match Foundation, £9.99, available at Feel Unique.

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Photo: Courtesy Superdrug.
"Revlon got it spot on with their ColorBurst Lip Balms. Both formulas — matte and lacquer — are super-nourishing, and the colour payoff is amazing. The colour range is so, so good, and I always have one or two of these in my bag."

Revlon ColorBurst Lip Balm, £5.99, available at Superdrug.
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Photo: Courtesy Lily Pebbles.
Lily Pebbles
London-based Lily Pebbles covers everything from beauty and fashion to travel and dining on her widely popular blog and YouTube channel.

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Photo: Courtesy The Body Shop.
"The Body Shop's Pink Grapefruit hand sanitiser is one of my most purchased items, and it costs only £2.50. It smells SO good!"

The Body Shop Pink Grapefruit Hand Cleanse Gel, £2.50, available at The Body Shop.
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Photo: Courtesy Superdrug.
"Max Factor has recently released its colour-intensifying balms, and they're a great dupe for the Clarins Natural Lip Perfector Balms. It's a sheer, moisturising colour for your lips that I always like to keep in my handbag."

Max Factor Intensifying Lip Balm, £8.99, available at Superdrug.
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Photo: Courtesy Boots.
"The Soap & Glory Archery has a waxy pencil on one end and a spoolie on the other. It's a great dupe for one of my favourite high-end brow pencils."

Soap & Glory Archery Brow Tint & Pencil, £10, available at Boots.
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Photo: Courtesy Hello October.
Hello October
Meet Suzie, the "pint-sized liquid-liner lover" behind one of the city's most beloved beauty and style blogs.

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Photo: Courtesy Boots.
"I'm currently obsessed with the L'Oréal Paris Infallible 24 Hour Matte Foundation. It smooths over the skin perfectly and lasts all day. A perfect foundation for normal/oily skins during the summer!"

L'Oréal Paris Infallible Matte Foundation, £6.99, available at Boots.

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Photo: Courtesy Feel Unique.
"My latest lip product love is the Bourjois Rouge Edition Aqua lipstick. They're more of a stain than a liquid lipstick and come in the most beautiful shades."

Bourjois Rouge Edition Aqua Lipstick, £8.99, available at Feel Unique.
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Photo: Courtesy Boots.
"The L'Oréal Studio Line Hot Straight Cream has been a favourite of mine for years — a decade if you want to be precise — and I owe my long, healthy hair to this as I'm a styling-tool addict."

L'Oréal Studio Line Hot Straight Cream, £3.79, available at Boots.
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Photo: Courtesy Fleur de Force.
Fleur de Force
Fleur de Force is a leading U.K. fashion and beauty blogger/vlogger and author of The Glam Guide.

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Photo: Courtesy Boots.
"This has better coverage and staying power than almost any other concealer I have tried, and it's one of the cheapest out there!"

Collection Lasting Perfection Concealer, £4.19, available at Boots.
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Photo: Courtesy Superdrug.
"One of the most nourishing lip balms I own. It has the added bonus of smelling like chocolate and [having] SPF 15, but is an absolute bargain at only £1.89."

Palmer's Cocoa Butter Lip Balm with SPF 15, £1.89, available at Superdrug.
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Photo: Courtesy Superdrug.
"This gel pencil liner has incredible pigmentation and staying power. It's as good — if not better — than its high-end counterparts, and comes in really wearable colours. Their nude shade is fabulous for lining the waterline to make your eyes look bigger!"

Rimmel Scandaleyes Eyeliner, £3.99, available at Superdrug.
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Photo: Courtesy Boots.
"This is the best micellar water on the high street. It's cheaper and easier to find than the makeup-artist favourite from Bioderma, but it works just as well."

Simple Micellar Cleansing Water, £4.49, available at Boots.
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Photo: Courtesy Boots.
"A recent discovery for me, this single shadow is buttery soft, easily blendable, and the colour is utterly dreamy!"

Seventeen Mono Eyeshadow in Rose Quartz, £3.89, available at Boots.
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