The District isn't exactly known for its successful fashion startups. But the arrival of Tuckernuck
, a new online retailer poised to become the Urban Outfitters of preppy style, is a sign of changing times. Founded in June 2012 by Jocelyn Gailliot, her sister Maddy Moore, and their friend September Rinnier, the company got its start in a Silicon Valley business incubator. This past fall, the trio held a round of fundraising, where they netted $400,000 from friends and family. So, it's safe to say: The future is looking bright for these purveyors of nouveau-prep.
Ahead, we get a peek inside the Georgetown HQ (yes, you can shop there!) and some one-on-one time with the three founders. Get ready to see this old-school trend in a whole new light.
Photographed by Audrey Melton