TOMS Shoes Expanding Into Fashion With Their One For One Model

Blake Mycoskie, founder of TOMS shoes, announced yesterday in a keynote address at SXSW, that the company is planning to branch out from just shoes. While he didn’t reveal what the new product would be, Mycoskie explains his plans to expand were inspired by the success of TOMS’ "One for One" model; for every shoe sold, one is donated to a child in need. “If it was powerful for shoes, it could meet other needs,” says Mycoskie. The mystery product, hidden inside a seven-foot-tall cardboard box, will be revealed on June 7, 2011. In the meantime, he’s got us standing on the tips of our TOMS, trying to sneak a peek. (Fashionologie)
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