Meghan Sebold knows that eco fashion is about as sexy as a goopy green protein shake, which is why her New York-based, entirely sustainable, thoroughly conscious new label, Afia (it means "born on Friday", like Sebold herself!) is fairly revolutionary. On a visit to Ghana, Sebold fell in love with the brightly colored, expertly dyed patterns and fabrics of the country, in turn using the handmade textiles and putting an American trend spin on them. Not only is the result hot, but it also makes the average fashion-forward gal excited to be wearing African-made clothing that both benefits their sartorial sense and women continents away. By capitalizing on the over-dyed Ikat trend that is virtually everywhere this summer, Sebold has created a brand that is conscious and fully on point. Think high-waisted shorts, fitted tunics and an incredible fanny-pack (perfect for summer festivals), all made by young women in Ghana, West Africa, or by New York natives using Ghana-made fabric.
R29 GIVEAWAY: Sebold (and us!) are so psyched on the brand-new project, which launched last week, that she's offering one lucky Refinery29 reader a killer, handmade carry-all, constructed by a woman whose malaria treatment Sebold helped sponsor. To enter, just like Afia on Facebook. And think, it's easier to feel as good as you look in our favorite new NY brand.