5 Beauty Trends That Never Go Away

While there are some current beauty trends your mom undoubtedly never dabbled in — could you imagine seeing old pics of her sporting unicorn hair, à la Kylie Jenner? — most of the styles that are in vogue today have long been on her radar. And, if you have kids, they will undoubtedly experiment with them one day, too. While their popularity may ebb and flow slightly, there are some makeup looks and hairstyles that never really go out of fashion.

Ahead, five of the most timeless trends — along with iconic women who’ve looked stunning wearing them over the years.      
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Photo: Everett/REX Shutterstock.
Bangs
You’d be hard-pressed to find someone who hasn’t experimented with — or at least flirted with the idea of — sporting fringe. “Should I get bangs?” is one of life’s great questions. For Bettie Page, the answer was a resounding yes. The '50s pin-up icon, often dubbed the "Queen of Pinups," didn’t exactly start the trend (bangs were all the rage during the '20s flapper era, too). But, she owned the look in such a way that if you went into a salon today (over 50 years after her heyday, mind you) and asked for Bettie Page bangs, you’d be guaranteed to walk out the door with blunt baby-bangs that instantly upped your hip quotient — and your sex appeal.
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Photo: Ltd/REX Shutterstock.
Bangs
As we moved into the ‘60s and ‘70s, fringe veered away from the rockabilly look and into softer, longer, more Bohemian territory. Leading this new bang brigade was Jane Birkin: an English model and actress, then the wife of French singer Serge Gainsbourg, and the namesake of the iconic Hermès Birkin bag. But, she has always been so much more than that. Jane (and her eye-grazing, piece-y fringe) is pretty much the human incarnation of everything boho-chic as we know it, and the woman every cool girl has splattered across her Pinterest and Instagram feeds for effortless inspiration.
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Photo: SNAP/REX Shutterstock.
Bangs
Anyone who came of age during the original Beverly Hills, 90210 era should consider themselves lucky. The show was pure television gold. It had just the right amount of drama (nothing will compare to the Dylan, Kelly, and Brenda love triangle), taught us some important real-life lessons (no, seriously), and offered up a ton of style inspiration. Though her stint on the show wasn’t quite as long as the others', Shannen Doherty (a.k.a. Brenda Walsh) left her mark in a huge way thanks to her on-and-off-set attitude and signature dark hair with bangs. In fact, she has said in interviews that she was fired from the show not at all because of her aforementioned salty demeanor, but because she decided to chop off her trademark locks. Hmmm.
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Bangs
Rihanna can rock any trend, hairstyle, or hair color, anytime, and look killer — it's an undebatable fact that she proves on the regular. But, we were particularly into the fringe she was sporting earlier this spring. Of course, she has already moved onto her next look, but just like the bangs trend always returns, we're sure hers will also come back before we know it.
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Photo: REX Shutterstock.
The Cat-Eye
The secret to Brigitte Bardot’s covetable '60s sex-kitten vibe? We’d argue that it’s not necessarily the French beauty’s curvy bod, pouty lips, or long blonde locks (okay, none of these things hurt). It's her black cat-eye that really ups the sultry factor. This style of liner opens up her eyes and accentuates her pretty much perfect features — it’s no wonder that so many people are still doing it today.
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The Cat-Eye
If we were playing Family Feud and were asked to name something iconic about Twiggy, we'd have enough answers to fill up the board. There's her pixie cut, those piece-y eyelashes, her adorable freckles, and more. But, let's focus on that eyeliner: It's not your average cat-eye, but that's why we love it. The flicked-out style will forever be copied and remembered as the statement look of '60s mod.
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Photo: Charles Sykes/REX Shutterstock.
The Cat-Eye
Lauren Conrad is proof that a classic cat-eye can look delightfully modern. Since the reality-star-turned-lifestyle-guru came to fame in the aughts, we have rarely seen her sans her signature flick. It's the perfect accent to her hyper-feminine, yet laid-back L.A. style.
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Photo: Jim Smeal/BEImages.
The Cat-Eye
Okay, Ariana Grande may be better known for her high ponytail (doesn't she ever get a headache, with it pulled back all the time?), it's not just that temple-tightening look she remains true to. The pop star loves her thick cat-eye, which is just as integral to her trademark look.
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Photo: SNAP/REX Shutterstock.
The Bob
“The Rachel” wasn’t the first haircut to get a woman’s moniker. Just like Jennifer Aniston’s shaggy layers became one of the most sought-after hairstyles of the '90s, the Louise Brooks bob — named after the flapper-era actress — became the iconic look of the '20s. The angular shape was a reflection of the Art Deco influence of the period, but continued to be copied for decades to come. (Anna Wintour, anyone?)
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Photo: Ron Galella, Ltd/Getty Images.
The Bob
The term "supermodel" is so nonchalantly tagged on to just about any major model these days, we almost feel the original crew deserves a new label. And, if the OG supers had a leader, it would be the woman who notoriously uttered, "I don't get out of bed for less than $10,000 a day." Throughout her reign, Linda Evangelista was a hair-color chameleon. But, she always remained true to her go-to length, owning the bob — the way the supers still own the runway.
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The Bob
Yes, Victoria Beckham has since grown out the asymmetrical bob she sported — and made famous — in the late '90s and early aughts. And, of course, she looks gorgeous with her luscious, long strands. Still, we can’t help but feel nostalgic for the razor-sharp cut that rivaled her razor-sharp cheekbones, and for her red carpet #twinning moments with David. Just us?
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Photo: BEImages.
The Bob
Though the bob has remained popular for years, hairstylist Jon Reyman says that the cut has changed to reflect the times. Sienna Miller’s modern take is not angled or harsh, but rather soft with movement. “If you look at a bob from the 1960s, it’s about a blunt line and this perfect, pristine hair," he says. "Whereas, what makes hair perfect today, in 2015, is that it’s a bit softer and more diffused. If you look at a Volkswagen Bug from 1960, it was heavy and round, and if you look at the one now, it's soft, the edges are lighter, and it’s not so bulky. It’s still the same thing — just a modernized version of it.”
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Photo: Heritage Images/Getty Images.
Red Lipstick
Once upon a time, a group of women proved that red lipstick means power. When 15,000 suffragettes (including Elizabeth Arden) marched in New York in 1912 to fight for the right to vote, many of them donned red lipstick as a part of their statement and a symbol of their strength. That is some serious pre-Spice Girl girl power.
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Photo: SNAP/REX Shutterstock.
Red Lipstick
We have quite a few major icons in the red-lip category, but Marilyn Monroe takes the cake (and jumps out of it, too). Her look defined the '50s, and today, almost 55 years after her death, it's just as captivating.
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Red Lipstick
Madonna has made a career of reinventing herself that has spanned decades, but she has always remained true to the red lip. Though she's still going strong today, we'd put our money on the fact that anyone who dresses up as the Material Girl for Halloween is opting for Madge circa the '80s and '90s. And, whether they're going for a Desperately Seeking Susan or Blond Ambition moment, the costume would never feel complete without a swipe of crimson.
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Photo: Matt Baron/BEImages.
Red Lipstick
Gwen Stefani is another platinum blonde who swears by red lips — but she makes the look 100% her own. We're constantly impressed by her ability to make wearing red lipstick to the park to play with her kids seem absolutely effortless. And, the few times she's made appearances without her signature cherry pout, it's made us feel like something was just a tad off. With or without it, there's no doubt she's beautiful.
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Photo: Ullstein Bild/Getty Images.
The Smoky Eye
Greta Garbo could speak with her eyes — thankfully, since she was a silent film star. Her sparkling blues would light up the screen and were only intensified by her smoky makeup and major eyelashes, which both became popular during the silent-film era. Hey, if you can't actually speak, why not let your makeup do the talking?
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The Smoky Eye
The real Cleopatra likely didn't brush on this major smoky eye, but there's no denying that when Elizabeth Taylor played her in the 1963 film, she made it a memorable part of her look. Thanks to Liz (and her makeup artist), it's exactly what comes to mind when we think of the Egyptian queen — historically accurate or not.
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Photo: Mick Hutson/Getty Images.
The Smoky Eye
Ah, the supers again... Big hair and smoky eyes were to them what bedhead and leather motorcycle jackets are to the models of our day (at least when they're off-duty). Naomi Campbell, of the original '90s crew, pulled it off like fashion royalty.
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Photo: MCV Photo.
The Smoky Eye
For the Diane von Furstenberg fall 2015 fashion show, legendary makeup artist Pat McGrath created a modern smoky eye that was meant to translate from runway to real life. And, it did: Kendall Jenner wore it beautifully, and so could we all — tonight!
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