Chump Change: The Olsen Twins Made A Pill-Covered, $55K Backpack

Oh, those Olsen twins. You can always count on them for a good story. First, there was this. And now, a $55,000 backpack adorned with prescription pills. If you're thinking "oh, given healthcare costs in this country, that sounds pretty reasonable!" then prepare to be let down — you can't even use the little guys for your medicinal or recreational purposes.
Just One Eye has collaborated with artist Damien Hirst and MK & A's The Row to create these product-as-art packs, which represent, according to Just One Eye's website, "a fascinating study on contrast." From an artistic perspective, there's a certain flair, perhaps due to the commentary the pill pack (which is just one of a series including varied other polka-dotted versions) may or may not be making. But from a functional-fashion perspective? Unsure.
Advertisement
A portion of the proceeds go to UNICEF, so that's nice. What portion, you ask? Well, we had the same question when we called to inquire about the price, and were told that the donation amount is "at Damien's discretion." So...let's hope he's feeling generous?
Now, tell us the truth: If you'd just won the NYC Powerball, would you spend some of your winnings on one of these babies? What if they came in at $500 or $50 instead of $55,000? Still torn? Maybe this super-minimalist video will help you decide!
Photo: Courtesy of Just One Eye.
Advertisement

More from Designers

Just two months ago, Dior announced (finally) that Maria Grazia Chiuri, the former co-creative director at Valentino, would succeed Raf Simons as ...
Anything Rihanna touches will be surrounded with buzz. It's true of her constantly sold-out Puma shoes, and it's also applicable to the runway component of...
On Tuesday evening, there was no escaping the huge neon letters — Y, S, L — suspended from a blue, white, and red crane, as the audience arrived for ...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
This story was originally published on September 2, 2016. When we first spot a new item, our gut reaction is to connect it to a past decade's aesthetic: "...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...