Brian & Autumn Merrit, Sir & Madame

What inspired you to open your store?
Brian: "I felt like Chicago was a big city that lacked the diversity in fashion that New York, L.A., Paris, Japan, and other cities have. So, we wanted to offer fashion from a different perspective, one that was accessible, comfortable, and timeless. Chicago's fashion scene is growing extremely fast and we are happy to be at the forefront of that."