As soon as we met globe-trotting writer-editor Katie Armour (born and raised in Cali, she’s logged in time in Switzerland, New York, and West Virginia), we were completely smitten. Not only are the two online publications that she directs utterly adorable and inspiring, personally, she’s got style in spades, too. On the eve of Matchbook Magazine’s Issue Four release, the classics-loving lady (cigarette pants, black ballet flats, and a silk blouse are her daily steez) invited us into her charming Alameda home to chat about her favorite local restos, her high-low obsession, and finding health and happiness in the Bay.

Occupation: Editorial Director of Matchbook Magazine, Blogger at The Neo-Traditionalist

I live on: The island of Alameda in the East Bay

How did you get into the website game?
"After working in interior design in San Francisco and New York, I took a leap of faith and moved to West Virginia to live with my then boyfriend (now husband, my plan worked out!). As an outlet to gush about my design obsessions, I started a little blog. I had no idea what I was doing, but all these nice girls from around the world started reading it. We've since moved out West and I’m now blogging full-time. In January, I teamed up with my college friend, Jane Lilly Warren, to launch Matchbook, an online lifestyle magazine celebrating 'the classics—shaken and stirred.' We're learning as we go and having the time of our lives doing it!"