If you're avoiding gyms right now because of the Resolution Rush, maybe Equinox can convince you to step back on the eliptical, with a little help from Terry Richardson. In honor of New Year's weight-loss resolutions, they've released a new ad campaign that features moments "made possible by an Equinox-powered body" like holding old trophies, squatting down to adjust a kid's tie, riding your motorcycle shirtless, and engaging in a little hanky panky in Dad's study.
Featuring ladies who look like the heaviest thing they've ever lifted was a full glass of Champagne, alongside guys with Teengage Mutant Ninja Turtle
abs, the ads forgo the white studio shots Terry usually prefers, in favor of a decadent, Old-Money mansion complete with French bulldogs, leather-bound books, and (of course) a Jag. Click through for the full lineup of ads. Hey — the "moments" might not convince you, but those washboard abs might.
Photo: Via Equinox