Our Top Summer Picks Are All From Brands You've Never Heard Of

Photographed by Zanita Whittington.
Have you ever fallen down a shopping rabbit hole? You know, when one awesome brand leads you to another with a similar aesthetic, and then another, and then another? That's basically what happens when we shop on Tictail, the easiest platform for discovering emerging brands from around the globe. Every two weeks, we're teaming up with the site to unearth a selection of brands you probably don't know about, but definitely should. Prepare to open a LOT of browser tabs.
The best part about fashion, if you ask me, is discovery — and being a catalyst to that simply through what I'm wearing. Sure, there's a certain level of simplicity that comes with telling someone my top is from Zara; everyone knows the retailer, and can thus run home, look up the product, and purchase it right then and there. The real fun, though, comes when I'm able to respond to inquiries with, "Oh, my dress is from a cool Swedish brand I discovered while visiting Stockholm," or "These pants are from a line dedicated to making clothes for petite women that aren't super-lame." They're conversation starters, if you will, and I feel like I've earned a little gold star when someone writes down the name of a label they're never heard of —especially when said labels are small, indie, and ones I think are truly special.
Advertisement
And that's my mission this summer: to help spread the word on designers that may not be huge, but are definitely worth knowing. Since Tictail is one of the best destinations for uncovering these hidden style gems, I swung by the Tictail Market in New York City and tried out some pieces from various under-the-radar brands from around the world. Click on to see some of my favorites, and let me know in the comments which labels you're most excited to get to know. Trust: It's never been more fun getting dressed in the morning than when you're wearing something you can't wait to tell someone all about.
1 of 9
Photographed by Zanita Whittington.
All year 'round, I'm a jeans girl. But, as soon as that Summer Solstice hits, I morph into a dress-wearing machine. I mean, really, who actually wants to wear more than one easy piece when it's 90 degrees outside? This ethereal number makes me feel special with minimal effort, and there's nothing not to like about that.

Carls Bernsten Rice, $433, available at Tictail; Bukvy The Sejima Red, $568, available at Tictail; Tarin Thomas earrings; Lax Tinker Flats, $325, available at Tictail.
2 of 9
Photographed by Zanita Whittington.
These Shani Lax leather shoes are made in small batches at a family-style workshop. Plus, the company is dedicated to sustainable production and using of local materials (which is all the more reason to invest in them, even if they are a bit more expensive than what I'm used to).

Lax Tinker Flats, $325, available at Tictail.
Advertisement
3 of 9
Photographed by Zanita Whittington.
In the rare event that I wear anything other than a dress this summer, it's likely going to be a graphic-tee/skirt combination. This outfit spotlights two of my favorite things: girl power, and looking like a picnic blanket.

Mesh Studio Fangirl T-shirt, $35, available at Tictail; Pamplemousse skirt; Cornelia Webb Charmed Lucky Me Necklace, $91, available at Tictail.
4 of 9
Photographed by Zanita Whittington.
This is the look for days when I know I'll be going from work to three parties and get-togethers after-hours (rooftop drinks, y'all!), and a platform shoe can get me through those long days pain-free. Plus, Pamplemousse, the brand behind this epic skirt, is one of those small labels that I knew was on to big things from the moment I caught wind of it. It's so good, I wish I could keep it all to myself.

Mesh Studio Fangirl T-shirt, $35, available at Tictail; Pamplemousse skirt; Cornelia Webb Charmed Lucky Me Necklace, $91, available at Tictail; Reschia shoes.
5 of 9
Photographed by Zanita Whittington.
I think everyone should get on board with the bathing-suit-as-bodysuit trick, and this particular one-piece feels like wearing a work of art — it's reversible, and it's made from recycled materials.

Whip Appeal Night Drive Reversible One Piece Swimsuit, $157, available at Tictail; I Feel Nut Blusa Lolita, $128, available at Tictail; Ade Velkon White Pants, $173, available at Tictail; Reschia shoes; Susan Alexandra necklace.
6 of 9
Photographed by Zanita Whittington.
I'm only 5"1', so summer means taking laundry bags full of shorts, dresses, skirts, and pants to be hemmed and taken in. But, with Petite Studio, an New York-based brand meant for ladies under-5'3", no trips to the tailor are required. (And in this yellow dress, friends can spot me from three blocks away).

Petite Studio Erica Dress, $139, available at Petite Studio; Bukvy The Shikibu, $284, available at Tictail; Lax Penny Lane Denim Suede, $268, available at Tictail.
7 of 9
Photographed by Zanita Whittington.
I love that Bukvy makes all of its bags serve more than one purpose and can be worn more than one way, whether it's a clutch-meets-crossbody, like this one, or a foldable, shape-shifting tote. Plus, they're all made of genuine leather and come in the most beautiful hues.

Petite Studio Erica Dress, $139, available at Petite Studio; Bukvy The Shikibu, $284, available at Tictail; Lax Penny Lane Denim Suede, $268, available at Tictail.
8 of 9
Photographed by Zanita Whittington.
Ida Klamborn, a designer out of Sweden, knows how to color-block. But, even for someone who doesn't wear brights too often, this laid-back (yet tongue-in-cheek) T-shirt is a must for an easy weekend outfit.

Ida Klamborn Eat My Pink Top Red, $102, available at Tictail.
9 of 9
Photographed by Zanita Whittington.
With classic jeans, metallic sandals (by Reschia, a pioneer in Swedish shoe production), and a pink crossbody, I'm fully embracing the millennial pink trend, and looking cool doing it (if I do say so myself).

Ida Klamborn Eat My Pink Top Red, $102, available at Tictail; Reschia Ribbed Sandal Mirror, $227, available at Tictail.
Advertisement