Meet 5 Tech Bloggers With Brains–And Style!–To Boot

Everyone knows the Bay Area is a mecca for tech. But when most folks think about Silicon Valley, visions of that nerdy kid from high school, peeking out from behind the glow of the computer screen, dance in their minds. Well, get ready to refresh and reload your thinking, thanks to five mega-stylish tech bloggers who buck all of the stereotypes. These connected cuties have sync-sational style, and they're showing the boys how it’s done while looking damn good. These digital darlings hold their own next to the Zuckerbergs of the world, while effortlessly combating the ferocious commenters on some of the tech industry’s most-beloved blogs. Read on to check them out in all of their fall finery, and get the intel on everything from their fave fashion apps to the local boutiques they’re loving right now.
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Kristen Philipkoski

Credentials: Science editor at Gizmodo and blogger at Stylenik

How would you describe your style?
“People might peg me as majorly boho, but I like to think I'm a little more diverse...maybe modern boho? Or how about rock-star boho?”

Where do you pull your style inspiration from?
“A lot of it comes from my favorite musicians and artists: Bob Dylan and Frida Kahlo are my top two. Also, movies: I was in awe of Marion Cotillard's dresses in Midnight in Paris, and I can't watch Faye Dunaway in Bonnie and Clyde enough times.”

What are your wardrobe staples? “Wide-leg jeans, off-the-shoulder t-shirts, maxi dresses, platform shoes, humongous earrings, and giant rings.”

What are your favorite Bay Area shops? “I love Paxton Gate for its quirky plants, taxidermy, and cool jewelry. I also love Ver Unica in Hayes Valley for great jewelry and pristine vintage. Simply Chic has amazing high-end vintage, and on the other end of the spectrum, Clothes Contact is awesome for clothing by the pound!”

What's the worst fashion crime you’ve ever seen at a tech event?
“It's so not fair to judge fashion at a tech event! But I do wish people would stop wearing–and giving out!–really uninteresting company-logo t-shirts.”

Photographed by Caro Ramirez
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Do you use any style apps?
“Confession: Not really! But I'm trying out a new one called Poshmark, for selling clothes, and Snapette is interesting. I use Shopstyle a little bit, too, for shopping en route.”

What do you love most about working in tech?
“I love being forced out of my comfort zone on a daily basis. Figuring out how something really complicated works is super gratifying. I especially love writing about DNA and neurology and stuff like that. It's technical, but it's also totally about what makes us who we are.”

Were you always such a "geek"?
“Most people would probably say I didn't qualify for geekdom when I was younger. I was a cheerleader and in a sorority—not that you can't do those things and also be a geek. But I was sometimes not the best student. My strongest skills were socializing, smoking cigarettes, and watching soap operas. After college, I realized it might be a good idea to be a little more productive with my brain and maybe have a career. I started writing about tech and science at Wired, I was hooked. But I'm still not sure if I deserve the title–I feel like it's become such a compliment and I'm not sure I rate!”

Do you see fashion getting more techie?
“Perhaps. But so many designers have really bad, Flash-heavy websites! At the same time, it's almost not necessary to attend shows anymore, with so many of them being broadcast live on the Internet. Unless I get an invite from Tom Ford, I'm seriously considering doing next Fashion Week from my couch.”

Photographed by Caro Ramirez
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Alexia Tsotsis

Credentials: Writer at TechCrunch

How would you describe your style? “Classic. Eclectic. It depends on the day!”

Where do you pull your style inspiration from?
“Lynn Yaeger, Amanda Brooks, Brigitte Bardot, Kate Moss, Leandra Medine, my best friend Tina, and rich people in general.”

What are your wardrobe staples?
“Earrings, a manicure, crazy lipsticks, twenty different coats, and heels.”

If money wasn't an issue, what designer would you wear head to toe?
“Prada, Marc Jacobs, Helmut Lang, Nicholas K., and J. Crew.”

What are your favorite S.F. shops?
“Bloomingdales, J. Crew, and GAFTA Design Shop on Market—that's now a boutique.”

Photographed by Caro Ramirez
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What's the worst fashion crime you’ve ever seen at a tech event?
“Crocs.”

What do you love most about working in tech?
“Being around smart people.”

Were you always such a "geek"?
“I'm still not a geek.”

Do you see fashion getting more techie? “Absolutely. Everything is.”

Alexia wears a Myne dress from BellJar.

Photographed by Caro Ramirez
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Veronica Belmont

Credentials: Gaming blogger at Qore and host of Tekzilla

How would you describe your personal style?
“Occasionally girly, but mostly preppy, with tomboy roots, and topped off with a sprinkling of rock and roll.”

What are your favorite Bay Area shops?
“Revolver, Voyager, Azalea, Candystore Collective, and BellJar.”

What are your wardrobe staples?
“Jeans, a dark blazer, and a scarf.”

If money wasn't an issue, what designer would you wear head to toe?
“Rag and Bone!”

What's the worst fashion crime you’ve ever seen at a tech event?
“Socks and sandals. Also: Immediately putting on the free logo t-shirt some vendor gave you.”

What are your go-to fashion apps?
"I've been unofficially advising for one called Pose, which lets you share your favorite outfits. I also just downloaded FashionNomad, which gives details on the best places to shop in cities all over the country, but I'm kind of annoyed with it, because you have to pay extra for additional city packs.”

Photographed by Caro Ramirez
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What do you love most about working in tech?
“Getting my hands on cool gadgets and gear before anyone else! Plus, it's my job to talk about video games, cool websites, and awesome tech. I couldn't ask for a cooler job.”

Were you always such a geek?
“Yes! I've always been interested in computers and video games, going as far back as I can remember. I'm very fortunate to have parents who really encouraged me in my geeky pursuits as a kid.”

Is it hard being a woman in what seems like a man’s world?
“Sometimes you get the non-believers, people who just can't seem to accept that a girl enjoys technology. They're usually convinced pretty quickly, though.”

Do you see fashion getting more techie?
“Sure — in a few ways! Technology is helping designers and brands become more accessible to their worldwide audiences, like Burberry streaming fashion shows, for example. They can also connect with the people wearing their clothes on social networks, and really get a feel for how people perceive their newest creations. But I'd like to see technology get more fashionable, rather than the other way around!.”

Veronica plays dress up at Mira Mira.

Photographed by Caro Ramirez
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Lisa Katayama

Credentials: Blogger at Tokyo Mango; freelance writer for Wired, Fast Company, Popular Science, and Boing Boing; Founder of The Tofu Project, a boutique design-thinking program for high-impact Japanese entrepreneurs.

How would you describe your style?
“Comfortable and elegant with a creative twist.”

What are your wardrobe staples?
“AllSaints boots, Uniqlo jeans, an oversized brown sweater I bought during ski season last year, and lotus root-shaped gold and silver earrings that I bought after I got my first big feature story assignment.”

What are your favorite Bay Area shops?
“RAG Gallery in Hayes Valley, Ted Baker in Union Square, and the boutiques on Fillmore Street. I usually save clothes shopping for when I go to Tokyo or New York, though, or for late nights on the internet.”

What's the worst fashion crime you’ve ever seen at a tech event?
“There are always a lot of guys with Timbuktu messenger bags, and I've never been a big fan .”

Lisa wears a dress from Candystore Collective.

Photographed by Caro Ramirez
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What do you love most about working in tech?
“I love that I have my finger on the pulse of the future. That's always fun, to think about how future factors into the present.”

Were you always such a “geek”?
“I've never thought of myself as a geek, but I enjoy writing about things that are embraced by geek culture. For me, writing about the intricacies of Japanese gadgets or how technology shapes our lives is more cultural introspection than geeky obsession.”

Is it hard being a woman in what seems like a man’s world?
“No. Being an Asian woman in a mostly white male industry, you don't have to try too hard to stand out, and you always have a unique perspective to write from.”

Do you see fashion getting more techie?
“I do see the influence of modern technologies in fashion. For example, there are more interesting new materials available now, than ever before, and you see a lot of geometry on the runway that didn't exist before, except in gadgetry.”

Lisa wears a Heartloom top from Candystore Collective.

Photographed by Caro Ramirez
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Julia Plevin

Credentials: Blogger at Huffington Post, focusing on start-ups and tech culture.

How would you describe your style?
“Understated and classic with a prepster edge.”

Where do you pull your style inspiration from?
“I try to check The Man Repeller and The Sartorialist daily. The Tomboy Style blog is another one on my RSS feed. But I’m most inspired by people on the street. Every neighborhood in San Francisco seems to have a different dress code and I like to blend all the styles together. A little bit of edge from the Mission, a little bit of prep from the Marina, and some Hayes Valley chic.”

What are your wardrobe staples?
“Prada flats that I bought second-hand, a leather jacket that I got ages ago at a Nordstrom sale, a schoolboy blazer from J. Crew, and high-waisted skinny jeans. Oh, and I never take off my Chan Luu wrap bracelets. I hung out with Chan in Hanoi and she gave me a bracelet off her own wrist! And a Eugenia Kim hat is clutch for bad weather or a bad hair day.”

If money wasn't an issue, what designer would you wear head to toe?
“Wearing one designer head to toe would be so predictable! But I’d have to say Marc Jacobs.”

Photographed by Caro Ramirez
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What are your favorite Bay Area shops?
“I find most boutiques to be boring. For me, shopping is all about the hunt. I love to go into a second-hand shop or a discounted designer store and dig around for the best items. I don’t even get an added utility from buying something! I could have a totally successful day of shopping and come home without any purchases. So I guess I’m more of a catch and release fly fisher than a hunter.”

What are your favorite style apps?
“I have the Sartorialist app on my iPhone. Sometimes I take a photo of an outfit and send a picture to my sister for feedback, but that’s about it. I’m not much of an app junkie.”

What do you love most about working in tech?
“Definitely the people. It seems everyone in the tech world is enthusiastic, passionate, and optimistic. People are willing to work hard to realize their dreams. And there’s so much positive energy!”

Were you always such a "geek"?
“I’m not really a geek, I just like hanging out with them!”

Is it hard being a woman in what seems like a man’s world?
“I don’t think so. But I spend most of my free time climbing, cycling, or running with guys, so I’m pretty comfortable in a man’s world. That said, I’m really thankful to have some strong female role models at the start-up I’m working at now.”

Do you see fashion getting more techie?
“Yes, I can see the two worlds merging. Technology is all about being on the cutting edge, ahead of the trends. And so is fashion.”

Julia tries on Rag & Bone heels and other wares at Metier.

Photographed by Caro Ramirez
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