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Whenever we thumb through the racks at Planet Blue, we feel a gravitational pull to one particular label's serious finery: Stone Cold Fox. The contemporary line embodies Cali cool, taking Valentino-level lace to the vintage-loving festival set — without completely breaking the bank, thankyouverymuch. And, as it turns out, the two designers are cut from the same cloth!
Dana Point natives Cydney Morris and Dallas Wand recently uprooted their home base to Venice Beach, and since the blonde bombshells are now certified L.A. locals, we were itching to hang with them. We spent a sunny afternoon snooping through their closets, snapping inspiration pics, and learning how the two childhood friends built their boho empire. So, take a trip down the fox hole, but be warned: You might feel a major SCF spree coming on for all that Coachella packing!
Photographed by Luke Wooden