Tip In Blogging From Something Navy

Think the style-blogging boat has left, and you'll never be able to achieve fame and fortune? Wrongity wrong, wrong, wrong. There's always room for one more at the table, and, today, we've got an all-pro blogger with some advice (and looks) to inspire your meteoric rise.
In the five years since founding Something Navy, Arielle Nachmani's turned posing and posting into a full-time, fully paying career. She's even roped down a few collaborations — the most important hallmark of a successful style blogger. Here, she not only shares the Armani Exchange denim-punctuated looks that make her a star, but offers you, the aspiring A-list blogger, tips on how to up your profile while staying true to yourself. Good stuff!
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Click on for advice, anecdotes, and a whole lot of amazing denim.

Hair and Makeup by Andrew Colvin
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Photographed by Bek Andersen.
To start us off, how did you get into style blogging?
“It's ironic, actually. I was in college, still trying to figure out what I wanted to do with my life. I was dating a guy who was older and very serious about his work. He pushed me all the time to try and find what it was I had a passion for and what I wanted to do for work. I was so enamored by this guy that I just wanted to keep busy to impress him. I would take dance classes, tennis lessons, etc."

Armani Exchange Faux Fur Biker Jacket, $198, available at Armani Exchange; Armani Exchange Leather Shirt Dress, $588, available at Armani Exchange.
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Photographed by Bek Andersen.
That's intense! How did that lead to Something Navy, though?
"Finally, I discovered what a blog was and figured it could be fun to just photograph my outfits and post them on the Internet. After two months of doing this, the guy broke up with me. I was devastated. After two weeks of being super-sad, my older sister told me I needed to put that energy into something positive. That’s when Something Navy was officially created. That was five years ago. Looking back, that guy did me the biggest favor!”
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Ha! Totally. So, once you set your sights on blogging, what was the thinking behind your first site — you know, the free one on Blogger?
“I really wanted to keep the site super-simple and just focus on the content — the outfits. I really like a super-clean site, simple writing, and a whole lot of white.”
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Yeah — "keep it simple," as they say. Now, odd transition here from all-white websites, tell us about this practically all-black, totally blog-able look.
"Well, this was actually pretty easy to put together after grabbing that amazing black pleated-leather minidress. Actually, this look was so good, I wore it to a friend's wedding-rehearsal dinner later that night!"
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Photographed by Bek Andersen.
Now, more than half of style blogging is a matter of photography. How did you get yours to look so good?
“It's funny, because my photography used to be horrendous. I used to just have a girlfriend come over and shoot the photos for me. Finally, into the fifth year, I hired someone. Her name is Brittany Sturrett, and she’s awesome! Not only is she a beyond-talented photographer, she’s now a friend — she gets my vibe.”
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Photographed by Bek Andersen.
So, given that, what are your photography tips for the newbie?
“Find an amateur or professional who gets you; someone that understands you and makes you feel comfortable. Also, remember that they have to do more than just press a button. For instance, my photographer helps me with a lot of things aside from the photography. She directs me with modeling, finds awesome backgrounds, and knows my best angles. Taking the time to find someone like that will create the best results.”

Armani Exchange Low Rise Skinny Jean, $118, available at Armani Exchange.
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Photographed by Bek Andersen.
We've been reading your blog for some time now. We're wondering — how do you keep your looks fresh, given that you’re throwing a different one up on the site every day?
“I never throw or give away anything I buy. I keep all of my jeans, dresses, T-shirts, because I know at some point, I'll be putting together an outfit and scrambling for that one piece. I also feel like things come back from years ago, so it's nice to be able to restyle old pieces in an updated version. Jeans, by the way, never, ever get old, and if they do, they get better. I think I have about 80 pairs of jeans, and I wear every single one of them.”
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Photographed by Bek Andersen.
And, as for this look?
"Here I included a favorite trend of mine — plaid. I try to find some way to incorporate plaid into all of my outfits. Oh, and those jeans were super-easy to style, because they are your basic blue skinny that can be worn to the office with a sweater and switched to a camisole for a night out."
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Photographed by Bek Andersen.
How did you first gather attention for Something Navy?
“Honestly, the best way to get attention and hits is to be original. I think that if you can bring something different to the table then a following will follow. Also, the pool of personal-style bloggers is so huge right now, you really should try to be involved in it as much as you can. Go to the events, and try out all the different platforms — Twitter, Instagram, Pinterest, Facebook, Trendabl, and so on. The more people see your name, the more they want to know who you are. I remember when I first started, I was signed up to every single site like LOOKBOOK.NU and Chictopia, posting every one of my looks until something clicked.”
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Photographed by Bek Andersen.
And, what was it like when it did click? We mean, how do you feel now that this is your full-time gig?
"It's crazy to me, because I just started it as a fun hobby. I still, to this day, can't believe that I get to do what I genuinely love doing for a living. I've even started a shopping website, SHOPgrl.com and sort of mixed the two sites together, so they kind of go hand in hand."

Armani Exchange Dark Indigo Power Stretch Super Skinny Jean, $98, available at Armani Exchange.
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Photographed by Bek Andersen.
Now, tell us about what you've got going on here.
"Yeah, so, I went with a black skinny jean, but I wanted to dress it up a bit. So, I added a ripped-up denim button-down with a sequined blazer...This is something I'd wear out in the city for any nighttime occasion. See, I don't necessarily dress to intentionally draw attention to the blog. I just stay true to my style and really try to portray my mood that day through it. I think girls see my blog as super-relatable and approachable. Yeah, I might be slightly intimidating sometimes, but just enough so that my readers still feel comfortable commenting and maybe even bringing my looks into in their own wardrobes — like this!"
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Photographed by Bek Andersen.
So, what do you think is the core to a successful style-blogger look?
"You really need to think about completing the look as a whole. From your hair to your nail polish, everything should be done just how you'd love to see it if it were on someone else. I always ask myself if the outfit I'm putting together would be something I'd pin on Pinterest. Also, it needs to be inspiring, so you, of course, need to feel amazing in it. Your stance, and how you carry yourself, definitely makes an outfit look 10 times better than it would if you were uncomfortable."
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Photographed by Bek Andersen.
Do you have any specific tricks or tips for creating these complete looks?
"Well, jeans are a great start, because they can pretty much be styled in 1,000 different ways. Like, look at this one. It's pretty much my everyday style (that is, comfortable/stretchy skinny jeans). I just threw on a tee, a blazer, and an oversize coat. Layering is always a great way to go."

Armani Exchange Power Stretch Super Skinny Jean, $128, available at Armani Exchange.
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Photographed by Bek Andersen.
And, how should a newcomer approach developing her own aesthetic?
"I feel like everyone has their own style, and if you just stick to what you think works best on you, then you'll be bringing something different to the table. Oh, and don't stick with just one style. Challenge yourself and try things you wouldn't normally go for. If you're grunge, add a little prep. If you're Uptown, add a little Lower East Side. You'd be surprised how you can incorporate different styles into your wardrobe and make it look amazing.”
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Photographed by Bek Andersen.
Any other words of advice for all those aspiring style bloggers out there?
“Don't be intimidated or afraid to try something new. It's crazy how much you change in just five years, which I can see from my blog. My style has changed, and it changes every single day. I think for girls who want to be style bloggers, it's important to try new trends, take risks, and be yourself. Also, it's important to not give up, even if you feel like nothing is happening. That’s usually when something does.”
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Photographed by Bek Andersen.
Finally, getting back around to where we started — and where you started Something Navy — what's your boyfriend situation now?
"Hah! Now, I've got a boyfriend who's my number-one supporter! He's in a completely different industry, so he loves learning about fashion and what I do. Honestly, he loves when I'm busy and loves to hear stories from my day. It's the best."