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After more than a century of mastering exceptional leather footwear, Frye has applied its' craftsmanship to something a little bigger—a flagship store on Spring Street in Soho. The recently-opened location houses the boots that make the classic American brand, well, class, but also captures the spirit and meticulous detailing that goes into all of their rich leather goods. Shoppers are not just picking up a pair of boots here — you can finding your perfect match with a private-fit specialist or customize your style with personalized hot stamping (also complimentary for current Frye boot owners who bring in a pair). Of course, we couldn't wait to dish on the beautifully rugged interior, which features 15-foot ceilings, exposed brick walls, reclaimed barn doors, as well as other eco-minded features— all of which have earned it LEED certification. We've got an exclusive photo tour inside the new Soho shop, lead by the man who also oversaw the store's design and construction, Creative Marketing Director Jamie Laycock! Check out these snaps for lots of luxe leather eye-candy and the coolest vintage workshop-inspired space to drop in the middle of a metropolis.
Frye, 113 Spring Street (between Mercer and Greene streets); 212-226-3793.
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For fashion designers who do one line incredibly well, the thought of expanding into other areas is always accompanied by a fear of falling short of expectations. Few brands become as well known for menswear as they are womenswear, for example, and accomplishing that in an incredibly short timespan is rarer still. Public read