After more than a century of mastering exceptional leather footwear, Frye has applied its' craftsmanship to something a little bigger—a flagship store on Spring Street in Soho. The recently-opened location houses the boots that make the classic American brand, well, class, but also captures the spirit and meticulous detailing that goes into all of their rich leather goods. Shoppers are not just picking up a pair of boots here — you can finding your perfect match with a private-fit specialist or customize your style with personalized hot stamping (also complimentary for current Frye boot owners who bring in a pair). Of course, we couldn't wait to dish on the beautifully rugged interior, which features 15-foot ceilings, exposed brick walls, reclaimed barn doors, as well as other eco-minded features— all of which have earned it LEED certification. We've got an exclusive photo tour inside the new Soho shop, lead by the man who also oversaw the store's design and construction, Creative Marketing Director Jamie Laycock! Check out these snaps for lots of luxe leather eye-candy and the coolest vintage workshop-inspired space to drop in the middle of a metropolis.
Frye, 113 Spring Street (between Mercer and Greene streets); 212-226-3793.
There’s nothing more thrilling than looking at a jam-packed spring calendar filled with rooftop soirees, garden parties, and weekend weddings — until you stare into your closet abyss and realize you have nothing to wear, that is. So, we’re taking the guesswork out of event dressing by mapping out 11 key pieces read
Oh California, how we love you and your beachside weddings. Ashley + Danny had the ultimate SoCal wedding. She’s always had dreams of being a mermaid, he’s always loved the beach, and together they’ve shared a love for classic rock. So naturally they incorporated all of that into their wedding. read