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After more than a century of mastering exceptional leather footwear, Frye has applied its' craftsmanship to something a little bigger—a flagship store on Spring Street in Soho. The recently-opened location houses the boots that make the classic American brand, well, class, but also captures the spirit and meticulous detailing that goes into all of their rich leather goods. Shoppers are not just picking up a pair of boots here — you can finding your perfect match with a private-fit specialist or customize your style with personalized hot stamping (also complimentary for current Frye boot owners who bring in a pair). Of course, we couldn't wait to dish on the beautifully rugged interior, which features 15-foot ceilings, exposed brick walls, reclaimed barn doors, as well as other eco-minded features— all of which have earned it LEED certification. We've got an exclusive photo tour inside the new Soho shop, lead by the man who also oversaw the store's design and construction, Creative Marketing Director Jamie Laycock! Check out these snaps for lots of luxe leather eye-candy and the coolest vintage workshop-inspired space to drop in the middle of a metropolis.
Frye, 113 Spring Street (between Mercer and Greene streets); 212-226-3793.
In these last few weeks of 2014, our minds and bodies have been put to the test. We’ve pulled all-nighters completing work projects, studying for finals, and shopping — aggressively. Now that everything is (almost) said and done, we’re prepping for some much-needed time offline. For you, maybe that’s coming in the read
It's all happening so fast, isn't it? The tree is up at Rockefeller Center, and we begrudgingly welcome the subsequent gridlock. Lights are twinkling, our favorite department store windows are awe-worthy, and RSVPs have been answered.
If there's one time of year I want to get really decked out and glammed up, this is read