Snaps From Inside Frye's First-Ever Flagship

After more than a century of mastering exceptional leather footwear, Frye has applied its' craftsmanship to something a little bigger—a flagship store on Spring Street in Soho. The recently-opened location houses the boots that make the classic American brand, well, class, but also captures the spirit and meticulous detailing that goes into all of their rich leather goods. Shoppers are not just picking up a pair of boots here — you can finding your perfect match with a private-fit specialist or customize your style with personalized hot stamping (also complimentary for current Frye boot owners who bring in a pair). Of course, we couldn't wait to dish on the beautifully rugged interior, which features 15-foot ceilings, exposed brick walls, reclaimed barn doors, as well as other eco-minded features— all of which have earned it LEED certification. We've got an exclusive photo tour inside the new Soho shop, lead by the man who also oversaw the store's design and construction, Creative Marketing Director Jamie Laycock! Check out these snaps for lots of luxe leather eye-candy and the coolest vintage workshop-inspired space to drop in the middle of a metropolis.
Frye, 113 Spring Street (between Mercer and Greene streets); 212-226-3793.
1 of 5
"The men's selection is shown on vintage-inspired, walnut toolboxes, which hold the newest styles. The shopping displays take their inspiration from vintage workshops, machinery, and tools."
2 of 5
"The women's riding selection is shown against a brick wall, original to the building that was uncovered during construction in the front of the store, showcasing the entire group of Frye's famous riding boots."
3 of 5
"Overhead hang 8,000 rings that usually decorate the signature Frye Harness boot. The rings and straps were all strung by hand and individually hung."
4 of 5
"Vintage industrial elements decorate the store to recall the heritage of the brand. Here, spools that once held industrial cable to drive machinery hold a special place above the men's casual assortment."
5 of 5
"An overall view of the women's selection shows the best array of Frye's boots available anywhere. Custom-made seating throughout the store puts all 800 styles in clear view."