New Fashion Term "Showrooming" Is Genius, But Might Ruin The Industry

iphone
The brilliant thing about shopping online is that you can really find the best price and deals on shipping. What online shopping isn't good for is making sure you'll like what you bought; without an opportunity to hold the item and try it on, your new, on-sale dress just may very well be three sizes too big with a cutout back you didn't even know was there. Thankfully, a new way of shopping, dubbed "showrooming," is set to save you a lot of money (and heartbreak!), but could really put brick-and-mortar stores in a pinch.
Think tank L2 discovered that 82% of shoppers are guilty of "showrooming" — visiting actual shops to find products...to only find better deals online with smartphones and buying them right there and then. The problem, of course, is that smaller boutiques, stores without e-commerce and brands that don't have an online presence get royally effed. With what seems like more and more users relying on their smartphones to shop, this showrooming trend will only continue to grow more powerful. Stores, like H&M, that don't have e-commerce, but also don't stock their goods in any other shop, have been able to maintain high in-store shopping rates, but indie brands will fare a much tougher time weathering this paradigm shift. (Daily Mail)

More from Politics

1. Here At Home: A teenager killed his father before opening fire at a school in South Carolina where he wounded two students and a teacher. ...
California passed a law Wednesday removing the state's 10-year statute of limitations for filing of child molestation and rape charges. Governor Jerry ...
Monday night was the personification of media bias and rigged politics
If the chaotic party politics of the 2016 election have left you feeling completely birdbrained, this video is for you. The Founding Fathers (presented ...
Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
If you had to describe the current political climate in America, what word would you choose: volatile, toxic, or divisive? Perhaps all of the above. ...
Hillary Clinton has been a role model for our generation for years, and now she’s laying out a master class in taking on workplace sexism
1. Major News: A bill to prevent the government from shutting down and to fund the fight against Zika was stalled in the Senate. With a 45-55 vote, the...
We're clearly entering a golden age of socially conscious athletes. As the United States undergoes one of its most important eras of social upheaval since ...
Next week, a bill that bars Louisiana strip clubs from hiring dancers under the age of 21 goes into effect, and while it's been in discussion for some ...
But take heart. There won’t be a President Trump. Not if I and millions of other women in this country have anything to say about it
A young girl delivered a powerful message of peace speaking at the first Charlotte City Council meeting since violence threatened to rip the city apart ...
Hillary Clinton long ago learned to let the insults roll off her back. And in doing so, she’s uncovered Trump's Achilles' heel
Donald Trump believes that climate change is a hoax. Sorry, Donald Trump does not believe that climate change is a hoax. Are you confused yet? I don't ...