How To Win Facebook, According To Its Strategy Guru

It’s hard enough just to manage our own social media accounts. But, Facebook's Shannon Mattingly also has the task of making sure celebrities like the Dalai Lama and Martha Stewart look good. As the company's strategic-partner manager, the 31-year-old social media expert spends her days dreaming up audience-growth concepts and breaking down best practices for the world's biggest power players. But, she has a few tips and tricks up her sleeve that can work for the rest of us, too.

We tapped Mattingly to share some of her insider information on how you can build your online brand. We also asked her to reveal what working for the social media giant is really like. Find out ahead!