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The Most Instagrammed (& Insta-Worthy!) Shops In S.F.

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    Now that the holidays are over, you can finally focus on shopping for yourself — and picking up all the things Santa forgot. But, while the main reason you venture into the city’s best boutiques is to walk out with a boatload of goodies, we think a retail visit can be a prime Instagram moment, too.

    Ahead, these 30 stores in S.F. are so pretty and hip that they're practically begging to be snapped while shopped. So, be sure your camera (and your wallet) is ready.

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  2. Photo: Via @shop_belljar.

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  3. Photo: Via @msmayaone.

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  5. Photo: Via @shopsocialstudies.

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  6. Photo: Via @emily_katz.

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