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Earth To S.F.! Chic, Local Eco-Brands

embedPhoto: Via Mina + Olya.
Sure, fashionable San Francisco shoppers like to keep up with the trends, but we also have plenty of ethos when it comes to our wardrobes. We naturally gravitate toward environmentally-conscious wares — in fact, you could even say eco-chic is in our nature. Another philosophy we Bay Area denizens keep close to heart? Shopping local! To appease both of these ways of life, we’ve rounded up the most planet-pleasing labels with roots in our own neighborhoods. Get familiar with them below, and then score yourself an Earth-Day ensemble that is out of this world.

The Podolls

The Podolls' mod wares are made with love in more ways than one. Not only are they manufactured using methods that honor Mother Nature, but they’re also created by husband-and-wife duo Josh and Lauren Podoll. What started with Josh taking a paintbrush to the world of graphic tees has since evolved into a line of sustainable womenswear with striking, Cali-cool prints. Its latest spring collection includes denim jumpsuits, button-down dresses, and slouchy trousers that will make Earth Day your most stylish #OOTD yet. To try on these beauties in the flesh, head to The Podolls' Burlingame boutique for a fashion-driven day trip.

The Podolls, 251 Primrose Road (at Fox Plaza Lane); 650-389-2346.

Mina + Olya

To anyone who questions whether eco-friendly apparel can actually be luxurious (let alone stylish): We kindly point you towards Mina + Olya. Marketer-turned-designer BFFs Mina Yazdi and Olya Dzilikhova have mastered the art of opulence in planet-conscious closets. While the designs' silhouettes tend to steal the show, pay careful attention to the fabrics, too; that’s where sustainability meets minimalist sensibility. Yazdi and Dzilikhova carefully select environmentally gentle materials — from hemp and silk to organic cotton and even milk fibers. The result is apparel that's soft on your skin and easy on the planet. You can shop the spring collection online today. Got milk (fibers), anyone?

Amour Vert

Right now, when you buy a tee from Amour Vert, the local company will plant a tree in your honor. Think it doesn’t get more eco-friendly than that? There's more: This label not only uses materials that take it easy on the globe; it also recycles other textiles, like polyester (which isn't a renewable resource) to give landfills a break. Did we mention the clothing is unbelievably chic to boot? Fruit prints, jewel-toned maxis, and ruffled peplums are all up for grabs, and you can score ’em at 20% off with discount code EASTER20. A brand that's both nature- and wallet-friendly? We dig.

R29 Original Series

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