Rumi Neely Shares Her Favorite L.A. Haunts — & What To Wear

If there's one gal we trust to deliver real-deal West Coast styling tips to snap us out of a sartorial rut, it's Fashion Toast blogger Rumi Neely. The L.A. native has been one to watch since '07, back when she was selling vintage gems on eBay and documenting her outfits way before the blogger boom.
Now, Neely is a veritable force in the industry, not only sitting front row during Fashion Week but owning the catwalk, too. And, after years of minting her own downtown-cool-meets-surfer-babe aesthetic, Neely shares three carefully culled, quintessentially L.A. looks featuring her favorite Juicy Couture pieces from Kohl's.
Because we couldn't let her go without getting some intel on her local hangs, she also dishes on three of her favorite haunts, which unsurprisingly are all in West Hollywood. "I basically never leave the two-mile stretch of West Hollywood between La Cienega and La Brea," she says. "Everything I need is right here!" For the in-the-know spots to frequent — and the looks to go with 'em — click through, and then pay a visit. You may even bump into the L.A. It Girl along the way.
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Photo: Courtesy of Alfred Coffee & Kitchen.
The Coffee Pit Stop
"Alfred's has such a great atmosphere," says Neely. "I love sitting outside to catch up on emails and sort out my day before it starts. Plus, they carry Healthade and Pressed Juicery options if I've managed to have too much coffee."

Alfred Coffee & Kitchen, 8428 Melrose Place A (at North Croft Avenue), Los Angeles; 323-944-0811.
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A morning coffee run calls for a comfy, easy-to-throw-on look. To polish up a casual ensemble, try adding in bold, metallic sneakers and a cool, printed bag.
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Photo: Courtesy of Violet Grey.
The Shopping Destination
"Violet Grey is the most beautiful beauty outpost I've seen, and they've so carefully selected each product — it's really inspiring to walk in and see them all in one place," says Neely. "I don't think I've ever left without buying something!"

Violet Grey, 8452 Melrose Place (at North Alfred Street), Los Angeles; 323-782-9700.
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When you have a lazy itinerary of window-shopping, keep your outfit loose and comfy with a pair of boyfriend jeans and a pullover turtleneck. Then, have fun with your accessories — you're off the clock!
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Photo: Courtesy of Crossroads.
The Treat-Yourself Dinner
"Crossroads is my favorite restaurant at the moment — I love the Israeli influence and focus on creativity and presentation," says Neely. "Kind of rare for a vegan spot! My favorite thing on the menu is the artichoke 'oysters.'"

Crossroads Kitchen, 8284 Melrose Avenue (at North Sweetzer Avenue), Los Angeles, 323-782-9245.
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For dinner out on Melrose, leave the sneakers and flats for another day, and opt for some comfy-but-statement-making heels. Pair them with a printed shift dress to keep your look from looking too clubby, and add in a long-line coat for chilly nights.