Guess who's holding court as the latest YouTube beauty sensations? Mini-makeup gurus. Yep, the kiddie crowd has started to nudge the all-stars out of their most-viewed positions with their own virally addictive and seriously adorable take on makeup tutorials. Little Madison has garnered the most buzz, making her the reigning champ, but without a doubt, there's a whole bunch of little makeup-loving tykes who are just as ready to get famous. Cue the imperfectly applied makeup and hilarious soundbites.
Madison's bridal look: "I put it all over my face, even my lips."
Watch the very excited Ella practically eat her lip gloss:
Come for Bella's green "Christmas or Easter Bunny" eye look and stay for the bloopers:
Emma goes nuts with blush. And lipstick. And eyeshadow:
You’d have to be living under a continent-sized rock to miss that Korean beauty products are having a moment right now. Between BBs, CCs, konjac sponges, Hannibal Lecter-esque sheet masks for ailments ranging from “fatigue” to “hangover,” and essences worth elongating your elaborate skin-care regimen by three read
When we heard Urban Decay was going to be opening its very first store, we were conflicted. On one hand, there would now be an entire store devoted to Urban Decay. Hell to the yes. On the other hand, it is just one store, and it is located in Newport Beach, CA. Cue sad trombone music for those of us who don't live in read