Our Denim Dreams Became Reality At Last Night's Levi's DIY Party

The creative cats come out at night, as evidenced by the extreme surge of inventive genius at our first I-DIY denim event yesterday evening. The Levi's® store in Soho set the stage for hours upon hours of patch sewing, gem embellishing, fabric paneling, and Instagram button making to boot. After working with R29's I-DIY editor Chloe Daley and Jenni Radosevich of I Spy DIY, guests left with customized denim vests, jean jackets, 501's and more. Plus, with Dev Hynes and Tracy Antonopoulos on the ones and twos, the party was not to be forgotten. Thankfully we've got the one-of-a-kind goods to remember it by.
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Photographed by Virginia Rollison.
Custom patches and denim go together like Refinery29 and Levi's.
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Photographed by Virginia Rollison.
Looking good, fellas!
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Photographed by Virginia Rollison.
And we can't forget about the ladies! Getting crafty with Jenni Radosevich of I Spy DIY.
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Photographed by Virginia Rollison.
Bullett's Idil Tabanca.
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Photographed by Virginia Rollison.
R29ers Chloe Daley and Jem Michael getting crafty.
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Photographed by Virginia Rollison.
Denim on denim.
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Photographed by Virginia Rollison.
Instagrams turned buttons? Too cool!
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Photographed by Virginia Rollison.
Told ya!
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Photographed by Virginia Rollison.
Dev Hynes and Tracy Antonopoulos getting to werk.
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Photographed by Virginia Rollison.
(Be)Dazzling!
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Photographed by Virginia Rollison.
The girl's version of the letter jacket.
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Photographed by Virginia Rollison.
Heyyyy, Tracy!
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Photographed by Virginia Rollison.
Mmm, mini doughnuts. Courtesy of Doughnuttery.
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Photographed by Virginia Rollison.
Guests were offered 20 percent off purchases all night long.
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Photographed by Virginia Rollison.
Crafting denim, craft donuts, and craft beer. Win, win, win.
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Photographed by Virginia Rollison.
Pretty ladies.
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Photographed by Virginia Rollison.
A few Instagram buttons and a little gem embellishment goes a long way.
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Photographed by Virginia Rollison.
The whole gang's here! R29ers Jem Michael, Sharon Yi, Katie Lincoln, and Anna Plaks.
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