The creative cats come out at night, as evidenced by the extreme surge of inventive genius at our first I-DIY denim event yesterday evening. The Levi's® store in Soho set the stage for hours upon hours of patch sewing, gem embellishing, fabric paneling, and Instagram button making to boot. After working with R29's I-DIY editor Chloe Daley and Jenni Radosevich of I Spy DIY
, guests left with customized denim vests, jean jackets, 501's and more. Plus, with Dev Hynes and Tracy Antonopoulos on the ones and twos, the party was not to be forgotten. Thankfully we've got the one-of-a-kind goods to remember it by.