We snagged some face time with Sephora Pro lead artist, Gilbert Soliz, for his tips on picking the right red, then dolled up three lovely ladies in the best scarlet hues for their respective skin tones. Here, Soliz shares his best tricks for finding your perfect pout match, teaches you how to wear it for day and night, and even picks out the one shade that looks good on everybody (promise). Now, study up before you pucker up, ladies. .
Photographed by Ben Ritter; Makeup by Gilbert Soliz for Sephora; Hair by Taylor Brock for Butterfly Studio Salon; Models Crystal Noreiga, Smita Lasrado, and Kristen Knapp at Elite Model Management.