A Ginger's Guide To Keeping Your Auburn Looking Awesome

Lucille Ball, Queen Elizabeth I, that precocious Little Mermaidthere’s been a lot of notable redheads throughout history. They say blondes have more fun, so maybe redheads are just genetically inclined to leave behind a big, bold impression. The secret is in those scarlet strands.
Wether you're a natural ginger or auburn at the hands of your colorist, keeping that gorgeous red hue bright and vibrant is a lot harder than it looks. As any colorist will tell you, red is the most prone to fading, meaning it will lose its luster much faster than browns, blacks, or blondes. Luckily, there is a whole array of products made especially to keep each strand looking rich and lush. If you've gone red, or ever thought about red, better read up on the best treatments, stylers, and color care products to safeguard your crimson coiff.
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Some hair chameleons are so adept at subterfuge that you’d never guess they weren’t real redheads (we’re looking to you, Emma Stone!). But nothing ruins the illusion more than the dulling of color in between salon visits. That’s when Pureology comes in: Their Reviving Red Reflect Enhancer helps to lock in the copper tones in your hair longer between hair appointments.

Pureology Reviving Red Reflect Enhancer, $40, available at Ulta.
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Color care doesn’t end after conditioning — or even deep conditioning! Oscar Blandi’s at-home glaze gives hair of any hue an invisible shield against sun damage and other harmful environmental aggressors that can lead to fading. If that wasn't enough, castor oil and positively charged coconut derivatives help smooth out hair’s texture and close up cuticles, so pigments won’t escape those carefully colored locks.

Oscar Blandi At Home Salon Glaze, $27, available at Macy's.
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Aveda uses a blend of madder root, organically grown red clover, and pure plant nutrients in their shampoo and conditioner to help restore a warm glow to dulled-out hair. While it gives any redhead amazing results, this earthy product is especially great for chestnut and auburn shades.

Aveda Madder Root Color Shampoo & Conditioner, $49.50 for set, available at Aveda.
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Even if your hair color isn’t fading, there’s one thing that can ruin a perfect-hair day: roots. That’s why Jonathan Product’s Awake Root Touch-up is such a fortunate find — it not only hides thinning hair, bald spots, and new growth, it also increases the volume at your hair’s roots, giving the illusion of thicker, healthier hair.

Jonathan Product Awake Color Root Touch Up, $19, available at Beauty.com.
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Like your skin, no matter how hard you try to stop it, your hair ages with you. Alterna's Caviar Anti-Aging Leave-in Conditioner stops the biological ticking of your hair’s internal clock and works to reverse the natural dulling and damage that comes with age. The crème treatment detangles and nurtures brown pigments in each lock, while bringing the red tones to the surface. Over time, your hair will have the bounce, vitality, and shine of your youth.

Alterna Caviar Anti-Aging Leave-In Conditioner, $32, available at BeautyBar
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John Frieda’s Radiant Red collection was created specifically for igniting red hair. The special formula in its shampoo is gentle enough to use everyday, but still maintains the delicate red tones in your hair. An added bonus: It’s for both natural and color-treated reds.

John Frieda Radiant Red Daily Shampoo, $6.49-$12.89, available at Soap.com.