The Best Way To Kick Off Fall? Shop With Us!

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We all like to indulge in a little retail therapy, but for us New Yorkers, shopping can be anything but therapeutic. Pushing through crowded streets and trekking across town is exhausting, and sometimes we just miss the mall — where everything we want is in one place. Besides, if we're ever going to finish our fall shopping, we're going to need a one-and-done kind of day. So, we're giving the Soho sidewalks a break to switch up our game with Simon Malls — and you're invited.

Introducing The Shopping Block, a fashion-packed block party (but at the mall) complete with pop-up shops housing R29 style IRL. This six-city tour will boast DIY stations, beauty bars, and a sneak peek at up-and-coming designers you'll want to add to your style-stalking list stat. And, did we mention you'll also have the chance to win a sweepstakes worth $1,500? Yep, you definitely won’t want to miss this. So, relax those elbows (you've done enough side-jabbing to last a lifetime), and get ready to make shopping fun.