Darroch and Michael Putnam know that when it comes to flowers, a little bit can go a long way. The husband-florist duo, who opened their namesake
floral arrangements company in April, have since designed bouquets and installations — in their signature vintage, romantic aesthetic — for the likes of Vogue
, Samsung, and the CFDA. The line between flowers and fashion has never been so fine.
Based on the Lower East Side, the Putnams (who fell in love at — wait for it — Trader Joe's), know that, as much as a little bouquet of flowers can brighten up the tiniest, darkest of apartments, it can also be a major feat getting a little garden to grow in the middle of a city. Thankfully, these creative geniuses have all the answers to get those flowers blooming. Ahead, Darroch Putnam dishes on the ins and outs of the flower industry. And if you don't have a green thumb? Well, add Putnam & Putnam to your speed dial, and they'll have bold, beautiful statement flowers at your stoop in a New York minute.