Meet The New Store For All Your Impulse Buys

If you're the type to pull the trigger on a new trend as soon as it's spotted, you'll want to read on. That's because on September 10, Europe's crazy-successful high-street retailer Primark is debuting stateside in Boston, and a Philadelphia location is coming later this fall. Anyone who's stepped foot in one of its nearly 300 stores across the pond knows what we mean. For the newbies, consider Primark an affordable go-to for your fashion flavor of the week; it's hot on the heels of all the latest trends and you won't spend your entire paycheck trying them.

The crossover makes a lot of sense: If there’s anything we love as a country more than Thanksgiving and college sports, it’s scoring wallet-friendly fashion finds. And, the options are endless: The Boston store at Downtown Crossing will inhabit a colossal 70,000 square-foot space (decisions, decisions). So, to help you narrow your sights, we rounded up some of our favorite Primark pieces for fall, from a swingy fringed bag to an unexpectedly rich-looking coat. Click through to see what else we can’t wait to get our hands on.

Store Locations: Primark Boston at Downtown Crossing, 10 Summer Street, Boston, MA. Primark Philadelphia at King of Prussia Mall, 160 N. Gulph Road, King of Prussia, PA.
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Definitely wear this after Labor Day.

Primark Lace High-Neck Dress, $24, available at Primark.
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This laid-back layer has major cozy-night-in potential.

Primark Collarless Tipping Coat, $35, available at Primark.
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Fringe for days.

Primark Wine Hand Bag, $18, available at Primark.
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Meet fall's trendy sweet hue, blush pink, in luxe-layer form.

Primark Formal Coat, $32, available at Primark.
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Fall's essential ankle boot, elevated.

Primark PU Loafer, $24, available at Primark.
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Sheer '70s-paisley perfection.

Primark Printed Pussy-Bow Blouse, $15, available at Primark.
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A new basic that's not black.

Primark Rib Skater Skirt, $16, available at Primark.
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Your chic, "my boots need a break" alternative.

Primark Fashion Pointed Brogue, $17, available at Primark.
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Best worn while twirling around the dance floor.

Primark Black Fringed Faux-Suede Jacket, $35, available at Primark.
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The classic distressed skinny = endless outfit potential.

Primark Rip & Repair Skinny Jeans, $22, available at Primark.
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Your hunt for the just-right plaid button-up ends now.

Primark Oversized Check Shirt, $15, available at Primark.
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A ladylike piece that's not too precious.

Primark Faux-Reptile Crossbody Bag, $12, available at Primark.

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Your flares' soulmate.

Primark Fashion Clogs, $23, available at Primark.
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This windowpane topper lends instant interest to any look.

Primark Notch Collar Check Coat, $35, available at Primark.
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How to pull off ruffles the romantic, not frilly, way.

Primark Purple Victoriana Midi-Dress, $30, available at Primark.
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A killer work look in the making.

Primark Tie-Neck Blouse, $15, available at Primark.
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A streamlined silhouette makes this essential layer even more versatile.

Primark Khaki Funnel Coat, $24, available at Primark.

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