The fashion world has long had an acquaintance-like relationship with philanthropy. But over the last decade, style-driven, socially conscious startups have become so mainstream that we’ve accepted the genre as a fact of life. And they're actually delivering on connecting their customers' credit-card swipes to serving the greater good, with results we can see IRL.
Yet, we’re mystified when it comes to how businesses like these actually work
. So we asked the owners of four such Los Angeles-based brands the burning question: How are you giving away so much and still thriving?
Starting with TOMS
, a name synonymous with the give-back movement, we found out what it takes to make that feel-good-fashion dream come true, from balancing a creative vision and charitable core mission to navigating operations in a foreign country (which, we learned, can get complicated real quick). Take a peek behind the sustainable, fair-trade curtain ahead, then roll up your sleeves to get involved — by which we mean, start swiping.
Photographed by Thomas Slack; Styled by Skye Stewart-Short; Hair and Makeup by Tsipporah Liebman at Sarah Laird & Good Company