The Berkeley shopping scene has just got a little bit cuter thanks to the arrival of new shop Viv & Ingrid. The boutique, located across from the UC Berkeley campus, is the first storefront for the Berkeley-based jewelry and accessory brand of the same name. But the shop isn't all baubles and sparkly things. There's also a great selection of bath, body, and home fragrance products by the likes of Saipua, Voluspa, and Further, chic office supplies by Jonathan Adler, Maison Bouche chocolates and Mehlenbacher’s Taffy, stationery, and other super-cute accessories such as John Robshaw's scarves and—one of our favorites—locally made bkr water bottles. Take a spin around the shop in our slideshow after the jump and see it for yourself over at 2142 Oxford Street (in Oxford Hall).