If the fashion industry were high school, Opening Ceremony might have been tied for Most Popular and Class Overachiever. Carol Lim and Humberto Leon have already built their NYC boutique into an international shop, brand, and consulting agent, but will also debut a magazine this August called OC Annual.
Like each wave of shoppables at the boutique, each issue of OC Annual will be based around a theme; and the first issue will be dedicated to the London Olympics. According to an internal memo that WWD received, "As magazine fanatics, O.C. founder Humberto Leon and myself are aiming to create a collectible publication for a new generation, something beautiful and special in the vein of Benetton's 'Colors,' Comme des Garcons' 'Six' and Joe McKenna's 'Joe.' We want to make a magazine that will appeal to kids in Nebraska as much as industry people." Should we also chalk 'em up for Most Likely To Succeed as well? (WWD) Photo: Opening Ceremony Book by Rizolli (not OC Annual)