openingcer_la_instory1Opening Ceremony has long held court as New York's top spot for out-of-the-ordinary urban togs. A cleverly styled space where the store's eponymous label converges with a colorful smattering of international and domestic labels, the NYC spot is home to a steady stream of seriously diehard customers. Armed with big-city street cred and an A-list following, owners and designers Humberto Leon and Carol Lim recently took the store cross-country, setting up shop on West Hollywood's La Cienega.
Though the racks are lined with the best New York labels, including Proenza Schouler, Mayle, and Nom de Guerre, the L.A. Opening Ceremony has a distinct and verifiably West-Coast identity that Humberto admits inspired OC's current line. "Our spring collection came from the idea of East Coast relatives meeting West Coast relatives," he says. "But the store design was based on both Carol's and my experiences growing up in Los Angeles."
Advertisement
Housed in an art-deco building that was originally Charlie Chaplin's dance studio, the space, he says, "is very reminiscent of what La Cienega once was." Keeping the interior architecture of the building intact, Carol and Humberto vamped it up with an almost kitschy homage to their formative years. Track-home siding, ceramic elephants, hydraulic jewelry cases, animal floaties adorning mannequins, and a labyrinthine arrangement that Humberto says "is meant to mirror driving in L.A.," create a store that's almost like it's own little neighborhood—an urban meets suburban nook designed for discovery.
openingcer_la_long
Opening Ceremony, 451 North La Cienega Boulevard, Los Angeles; 310-652-1120.
NYC's gold-medal boutique brings some serious retail competition to the West Coast.
Advertisement

More from Stores

The term "lady" certainly feels pretty antiquated. But in H&M's latest campaign commercial, the dated word gets a cool, thoroughly modern ...
J.Crew doesn't have the over-the-top quality of some other shows (or, as fashion critic Vanessa Friedman recently called them, "hashtag hoo-has") such as ...
Here’s a sentence my teenage self never thought she’d write: Lane Bryant is seriously killing the plus game. Besides an overall aesthetic shift from “stuff...
Lane Bryant's latest campaign is evidently not suitable for national network TV audiences: Its 30-second spot was banned by ABC and NBC. Featuring plus-...
If you had any lingering doubt that fashion is all about nostalgia, just take a look at Opening Ceremony's new arrivals: Humberto Leon and Carol Lim keep ...
We should probably employ a "believe it or not" clause around all of the epic tales we heard while on our exclusive tour of Cartier's newly renovated ...
When I saw Ashley Nell Tipton on Project Runway, I knew that a sea change had just occurred. It was thrilling to watch her tackle challenge after challenge...
After last month's productive spring-cleaning binge, we imagine your closet's looking a little sparse these days. With all of that freed-up space, the ...
H&M is on a quest for ambitious, innovative green ideas that could change the fashion biz. The Swedish retailer's non-profit arm, H&M Foundation...
Another day, another independent artist calling out fast fashion for ripping off work. Let's get right to it: Azerbaijani artist Faig Ahmed, who is known ...
If you've been a fan of R29's for years, you'll know we have a soft spot in our hearts for J.Crew. Its new arrivals always seem to address exactly what our...
A new book, set to be released in Sweden next week, asserts that the factories in Myanmar under contract with H&M hired employees as young as 14 and ...
Update: H&M just released a second look at its upcoming collaboration with Kenzo — one that teases a very different direction for a fast-fashion ...
Just a few weeks after people rallied behind artist Tuesday Bassen following allegations that Zara copied her original illustrations on numerous ...