Olivier Chats Theyskens' Theory's Sea-Themed Spring '13 Campaign

theyskens04
No, that's not a tan, we're just flushed from the close-to-sub-zero temps. Can you tell we're grumpy about NYC's f-f-freezing weather? But, despite the chill-factor, there's something romantic about the howling wind, gray scale, and the cozy feeling of snuggling up under our down comforters. Well, apparently, there was a similar sentiment in Olivier Theyksens new spring '13 campaign for his Theyskens' Theory line — if we replaced the cityscape with seascape. Specifically Knokke Le Zoutte in Theyskens' own Belgium.
Advertisement
The ads, shot by Willy Vanderperre, feature model Wylie Hays — posing in sleek, slinky dresses, and seriously glam separates in Hunters Point Plaza, Long Island City— juxtaposed with dreamy photos Theyskens snapped in said Belgium oceanside town. Theyskens explains that he chose the location, "because it is the shore of my country and I find it beautiful —  I wanted a shore that doesn't look holiday-like, or exotic. I wanted the image of a place more charged with emotions. The day I shot the sea was windy and semi-rainy; exactly the way I like it." Sound familiar?
It's a perfect compliment to the covet-now spring pieces, which boast the spare, subtly expensive simplicity that continues to be a consistent hallmark of the designer's pieces. The inspiration this season, of course, was culled from the shores: "I was primarily interested in a selection of beautiful pictures from Guido Mocafico of jellyfishes shot in the deep sea. They appear as such beautiful, strange, and intricate creatures gracefully subsisting in immense and dark surroundings,” says Theyskens. On a day like today, we can totally identify with his dark 'n' stormy brainwaves.
Click through to the next page to see more of Theyskens' Theory's spring '13 campaign.
Photo: Courtesy of Theyskens' Theory
theyskens01
theyskens04
Advertisement
Photo: Courtesy of Theyksens' Theory.
Advertisement

More from Designers

Anything Rihanna touches will be surrounded with buzz. It's true of her constantly sold-out Puma shoes, and it's also applicable to the runway component of...
On Tuesday evening, there was no escaping the huge neon letters — Y, S, L — suspended from a blue, white, and red crane, as the audience arrived for ...
This story was originally published on September 2, 2016. When we first spot a new item, our gut reaction is to connect it to a past decade's aesthetic: "...
Sewing, cutting, draping, steaming — though you might not know how to do these things yourself, you’d recognize most of the processes of creating an ...
There are currently plenty of brands touting custom embroidered or printed garb. But for Dresshirt, the personalization factor has been part of the ...
Though it's hard to imagine a time when more people read magazines than read articles on their phones, bloggers were still making pennies off banner ads (...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
(Paid Content) Last week, Thakoon left convention behind when he presented his new collection at a scenic waterfront setting in Brooklyn, perfectly timed ...
While other luxury heritage brands are sticking to what they know (meaning the dated, one-season-out showing), Burberry is keeping up with the times — and ...
Since taking the helm at Gucci at the beginning of 2015, designer Alessandro Michele has singlehandedly transformed the fashion industry. He (like ...
You don't have to raise your hand if you're among the people who choose to take a break from Instagram during Fashion Week; we know you're out there, and ...
Last February, we were treated to a crayon-colored, upbeat disco for Ashish's, fall 2016 presentation. This season, however, Ashish Gupta took a more ...
I have been working in the fashion industry for just over eight years now, but I’ve spent the majority of my life being big. Even in my wildest fashion ...
J.W. Anderson's intimate show for spring/summer 2017 wasn't one for claustrophobes. The front (and only) row in a tightly-packed, vibrant green corridor ...