Don't get us wrong — we love our crop of established local bloggers here in S.F. We constantly find ourselves hunched over our computers, ogling their latest jaunts in fashion and city living. But, we do have to say, there's something so refreshing about unearthing new sites, too. Such is the case with East Bay blogging babe Olga Montserrat of 12:04. This gal is not just a serious sartorial inspiration, but she's a majorly career-minded chick. Heck, Forbes even dubbed her site one of the "20 Best Fashion Blogs For Professional Women." The pretty lady somehow finds time to get her blog on in between holding down a covetable art-director position, designing graphics for the Man Repeller, and hanging out with her fiancé.
To find out more about this on-the-rise gal, we headed to Montserrat's space to peep her 9-to-5 and after-hours style, as well as take a walking tour of her hood. Click through to discover your newest blogger crush, right around the bend!
Photographed by Anna-Alexia Basile