Oakland Surf Club Teams Up With Local Artist, Launches Rad Lookbook

  1. Begin Slideshow
    opener

    141

    SHARES

    2 comments
    See All Slides

    If you thought all of the Bay Area’s best surf shops were tossed off in the depths of Outer Sunset, guess again: We’ve had our eye on East Bay retail and art collective Oakland Surf Club for a hot minute now. With racks of archival magazines like Kinfolk and Lula, swimsuits by Mara Hoffman, and under-the-radar wares for dudes and gals alike, it’s no wonder this boutique is raising the stakes in the cool-kids shopping arena. So, when we found out two juicy scoops from the owners Ariana Serrano-Embree and Max Klineman, you know our ears perked up.

    First, let’s talk about their shiny-new lookbook. Shot by Lauren Crew, the snaps are a vivid sweep of street-style snaps fit for impending BBQ days, all while effortlessly displaying Oakland Surf Club's awesome items. (Plus, any shoot that elegantly incorporates a green popsicle is automatically a favorite in our books.) The next bit? Remember master pop illustrator Justin Hager from our roundup of S.F. artists? Well, he’s collaborating with the shop for a one-of-a-kind shirt and skate-deck graphic, dubbed "Beach Boyz In The Hood." Come fete the rad team-up this Friday, complete with drinks and a performance by Ancient Wing. Get there on the early side, though — only 50 shirts and boards are available. This is one First Friday you do not want to skip.

    Where: Oakland Surf Club, 337 14th Street (at Webster Street); 510-465-2770.
    When: Friday, June 7, 5 to 9 p.m.

    Photo: Courtesy of Oakland Surf Club/Lauren Crew

    Begin Slideshow

MORE SLIDESHOWS


Designer Collaborations

It's Happening: Steven Alan X Dr. Scholl's

Now that “ugly,” comfort-first shoes are the new normal (or, rather, the new normcore), we’ve been reintroduced to brands that haven't been in our wardrobe rotation for some time. While Birkenstocks and Tevas deserve plenty of cred, one of our favorite shops is making damn sure we don’t forget about one of the read


Naturally Gorgeous Spring Hair

While many of our recent hair DIY tips have involved styling tricks to change up your texture, this one is all about embracing those gorgeous, natural curls. We're coming up on the most humid time of year, and naturally textured hair is definitely not immune to frizz — quite the opposite, in fact. So, it's beyond read