Oakland Surf Club Teams Up With Local Artist, Launches Rad Lookbook

  1. Begin Slideshow
    opener

    141

    SHARES

    2 comments
    See All Slides

    If you thought all of the Bay Area’s best surf shops were tossed off in the depths of Outer Sunset, guess again: We’ve had our eye on East Bay retail and art collective Oakland Surf Club for a hot minute now. With racks of archival magazines like Kinfolk and Lula, swimsuits by Mara Hoffman, and under-the-radar wares for dudes and gals alike, it’s no wonder this boutique is raising the stakes in the cool-kids shopping arena. So, when we found out two juicy scoops from the owners Ariana Serrano-Embree and Max Klineman, you know our ears perked up.

    First, let’s talk about their shiny-new lookbook. Shot by Lauren Crew, the snaps are a vivid sweep of street-style snaps fit for impending BBQ days, all while effortlessly displaying Oakland Surf Club's awesome items. (Plus, any shoot that elegantly incorporates a green popsicle is automatically a favorite in our books.) The next bit? Remember master pop illustrator Justin Hager from our roundup of S.F. artists? Well, he’s collaborating with the shop for a one-of-a-kind shirt and skate-deck graphic, dubbed "Beach Boyz In The Hood." Come fete the rad team-up this Friday, complete with drinks and a performance by Ancient Wing. Get there on the early side, though — only 50 shirts and boards are available. This is one First Friday you do not want to skip.

    Where: Oakland Surf Club, 337 14th Street (at Webster Street); 510-465-2770.
    When: Friday, June 7, 5 to 9 p.m.

    Photo: Courtesy of Oakland Surf Club/Lauren Crew

    Begin Slideshow

MORE SLIDESHOWS


Why Lady-Prep Style Matters

If you're a fan of Teruyoshi Hayashida's seminal preppy-fashion playbook Take Ivy, or Patricia Mears' Ivy Style, you may have found yourself wondering what the ladies were doing while midcentury men were getting natty in Brooks Brothers tweeds, bucks, and beat-up chinos. Well, the answer to that question has finally read


Dedicated Feature

3 Spring Denim Outfits That Rock

Now that we've officially flipped our wardrobe switch to spring mode, we're making some necessary updates to our beloved denim stack. So, it's no surprise we want need all the latest offerings from iconic denim brand Levi's®. We're (not-so-secretly) spying its spring offerings and already fantasizing about ways to rock read