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Silicon Valley? How about Silicon Alley — NYC's tech start-up scene, that is. Though the term initially referred to a stretch of Broadway that's home to a wealth of new-media companies, it's now expanded to include the rapidly growing tech industry in New York City. The Big Apple is churning out some of the most anticipated talent — and brands — around, from shopping sites to food services to high-meets-low design firms. Ahead, some of the best and brightest start-ups that live and thrive right here in our 'hood.