Although glitz, glam, and bleach blonde hair can sometimes overshadow the California fashion scene, we love that the flip-side of the coin is super-relaxed, earthy, and effortless clothing. NSF is all about staying true to the latter, by creating versatile pieces in easy materials and infusing them with an all-American attitude—that means plenty of well-worn denim, perfectly slouched cuts for that casual edge, and a little bit of a tomboy twist. The brand has recently brought on Jamie Haller as their new designer and Creative Director, who is helping to expand the line and add those little touches of understated elegance like Italian leathers and Japanese hand-processed denim. Her inaugural project with NSF is the spring '12 collection, which certainly expresses the brand's easy-chic aesthetic...but baby, these looks aren't only for the weekend. The maxi silhouettes, drapey tees, classic button-ups, and sweet shift dresses can all be dressed up or down with the addition of some killer shoes and a few statement accessories, meaning each look can be perfectly office appropriate and evening ready in a snap. Just click through to see effortless elegance at its very best, and start checking off the pieces you have to have come spring — tie dyed-dress, we're looking at you.
Photo: Courtesy of Think PR