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UPDATE: This story was originally published on March 21.
Topper Luciani and his cousin, Paul Longo, are best friends and top dogs at NiftyThrifty.com, yet both claim they haven't worked a day in their lives. Since we're already addicted to their impeccably curated e-commerce (a site we consider to be the present and future best of online thrifting), we decided to take a tour of their Williamsburg warehouse to get to the bottom of just how things get done — you know, seeing as though no one's ever really on the clock.
Of course, we fell in love with the duo (and the duds!) even more. The atmosphere is laid-back, sure, but just because these boys are whistling while they work (both metaphorically and literally — Stevie Wonder seems to be a favorite), it doesn't mean the expansive selection of expertly sifted goods is any less organized. In fact, it's the head honchos' genuine exuberance that keeps the site going, and growing, with such remarkable speed and ease. From Topper's morning routine (it includes a solo pep talk and a frantic mad dash to his car — a Chrysler Celebrity he bought on eBay for $250 — to avoid those pesky meter maids) to the company's weekly lunch meeting (that often devolves into a guitar circle and lasts through the night), the "workday" at this 12-person start-up is as cool as the tie-dye T-shirts, cut-off shorts, and varsity jackets that are flying off its shelves. Nifty, indeed.
Click through for an exclusive tour of the NiftyThrifty headquarters and to shop some of our favorite pieces.
Photographed by Alice Gao