Perfect Casting: Nicole Richie Fronts Her Own Campaign For Macy's Collab

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Nicole Richie has come so far since her Simple Life days. It's hard to believe the sophisticated, successful businesswoman is the same person we once watched run around on a farm with Paris Hilton. On top of her Winter Kate and House Of Harlow ventures, she's putting pen to paper again and designing a collection for Macy's Impulse line, available in stores this fall.

Here, we get a glimpse of what fashions to come in a campaign ad. We understand that as a designer, getting the right shot can be the ultimate make or break. So, making sure she gets it just right, she's cast none other than herself in the campaign. A good way to rid any potential diva demands, that's for sure. Check out her truly sultry look.

Photo: Courtesy of PR Consulting
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Speaking of the collection, Richie says, "I worked extremely hard with Macy's to create a collection that stayed true to my own aesthetic, so representing my designs in the advertising campaign was a welcome opportunity." Shot by Camilla Akrans in L.A.'s Milk Studios, the girl looks better than ever. A mother of two and a string of difficulties later, she's still got "it" as she stares into the camera with not a wrinkle or a flaw in sight (though perhaps a spot of Photoshop). Slight self-idolism, maybe, but successful all the same and giving us just a tease of the collection — tribal prints and sheeny sleeves, we like. We're giving it a thumbs-up.

Photo: Courtesy of PR Consulting