10 Swimwear Brands To Know Before They Really Blow Up

You know that awkward feeling when you show up somewhere wearing the same thing as someone else? Now, multiply that feeling by 10 if it happens with a swimsuit. There's nothing quite like arriving at the beach or pool for a much-deserved day of Piña Coladas and realizing you're wearing the same suit as a stranger a few lounge chairs over from you. Basically, you want that bikini or one-piece to be as special as it possibly can (as well as wanting it to hit in all the right places, and hold up after multiple wears). So, to keep you on the cutting edge of this season's swimsuit offerings, we're rounding up the brands that are just about to be huge, but haven't totally blown up yet. These are the new brands you can shop and wear confidently knowing they're still your little secret — the only tough part will be giving that secret up when someone compliments your suit and asks where it's from. So, click on to shop some truly unique suits.
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L.A.-based Sidway is truly designed by someone who know's what's up when it comes to bathing suits: Sarah Godshaw worked for brands like Nanette Lepore and Nasty Gal before starting her rown line, Sidway, which creates pieces that involve everything she always wanted in a suit (a.k.a. '90s-inspired, well-fitting, and long-lasting).
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For plenty of cute patterns and new twists on classic swim silhouettes, check out L'Port. Our favorite part is that the label always offers free shipping and free returns.
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Everyone should have at least one minimal, streamlined swimsuit in their collection, and Her. is your destination for just that.
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Midsommar Swim
We've got to say, Midsommar has some of the most stylish suits around. With elements like one-shoulder necklines, cutouts, and unique textures, they're suits for the fashion-girl in all of us.
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For the color-loving, pattern-mixing types, look to Rye for swimsuits with whimsical names, like the style at left.
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Pali Swim
Based in San Francisco and made in Northern California, Pali Swim caught our eye on Instagram and has all the expertly crafted, no-fuss swimsuits you could possibly want.
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Are You Am I
Did you know that this brand started by blogger Rumi Neely also carries swimwear in addition to clothing and accessories? It's just as skin-baring as the rest of her stuff, but you'll probably feel amazing in it on the beach.
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Nettle's Tale
After we fell in love with this brand's suits, we loved it even more when we noticed its extremely inclusive imagery. These are truly suits for everyone (oh, and they're affordable).
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When we caught wind of this yet-to-launch, one-piece-only brand, we had to hear more. Andie will ship you three suits so that you can try on in the comfort of your own home. It launches in April and we're a little too excited.

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Same Swim
Designed by fashion influencer and stylist Shea Marie (@peaceloveshea), the attention to detail in Same's suits really shows, from the on-point fits to the high-quality Italian fabrics. They're all handmade in Los Angeles.

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