The New Lingerie Brands You Need To Know Now

Photo: Courtesy of Curriculum Vitae.
Discreetly stashed among our everyday bras and undies is the "sexy" lingerie we reserve for special occasions. Or, laundry day; it's usually determined by whichever happens first. Although Valentine's Day — which is a month away — is one occasion that would justify fancier underthings, we're of the opinion that it's always a good time to break up the monotony of one nude T-shirt bra after another.
To help you and your skivvies out, we have five new lingerie labels — like Curriculum Vitae, Edge o' Beyond, and Mary Young — for you to get acquainted with in the slideshow to follow. Among all the lacy, sheer goodness are plenty of practical, pretty buys worth incorporating into your regular rotation. There's something for everyone, no matter where you fall on the lingerie spectrum.
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Photo: Courtesy of Edge o' Beyond.
Edge o' Beyond
We are complete suckers for a good retro silhouette, which is something Edge o' Beyond is dishing to consumers in spades. What's more, designer Naomi De Haan's recently launched, London-based label caters to many body types — offering 22 different-sized bras starting from a 30B and going up to a 34E and 36DD.
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Edge o' Beyond
"I've tried to capture the personalities of the women in my family," De Haan told us. "Each lingerie range is named after someone in the family. The first collections are named after my mum and two sisters." Rightly so, the designer also named one after herself: The Naomi set's gold-embroidered lace and flattering, balconette shape are a dream.
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Edge o' Beyond
Want to take your intimates to the next, next level? Add jewelry that's designed specifically to complement your bras, briefs, suspenders, thongs, and so on. "If you're looking for something more subtle, I wear the Michael necklace attachment nearly every day," says De Haan. It's a beautiful addition to an outfit. If you want to really wow, pair the Benjamin and Joshua with your lingerie!
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Edge o' Beyond
Too pretty not to include, this cobalt set is still in production. The good news is that you can reserve it now.
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Photo: Courtesy of Mary Young.
Mary Young
Canadian-based lingerie designer Mary Young understands the importance of comfortable clothing that doesn't scrimp on style. Her Dalmatian-printed underthings are a prime example. More than anything, though, Young hopes to encourage women to appreciate their natural shape. "Like [for] most women, lingerie shopping was never the most exciting experience," Young told us. "It was always a challenge for me because the industry standard is about conforming our bodies into what is considered 'sexy'... I honestly believe that wearing comfortable clothing makes you confident and, in turn, sexy."
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Mary Young
"I design for women, like me, who are always on the go," Young says. "[My customer] works hard and plays hard. She really wants to enjoy her downtime in comfortable, casual clothes while still looking great and stylish."
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Mary Young
What's next for Young? "Right now, we’re working on creating a soft bra for women with larger cup sizes," she divulges.
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Mary Young
"Our most popular bra to date is the Elastic Detail Bra in the double-layer mesh. The black makes for a practical choice, while the mesh adds sex appeal that isn't overt," says Young.

"As a new designer, I am always looking for feedback from customers — what they like and don’t like, as well as what they would like to see in upcoming seasons." Her label's Instagram handle, @itsmaryyoung, and website are the perfect platforms for you to reach out to.
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Photo: Courtesy of Curriculum Vitae.
Curriculum Vitae
Like many women who go into lingerie design, Curriculum Vitae founder Christina Viviani was inspired by her own experience. "The entire brand evolved out of the fact that I myself could not find pieces that I wanted to wear," Viviani told us. "My goal was to find lingerie that was well constructed, embraced powerful femininity, and that was available at an approachable price point."

Perfect for a romantic night in, or just because, Viviani's designs feature provocative silhouettes and peekaboo-sheer fabrics.
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Curriculum Vitae
"My advice to those looking for lingerie," Viviani continues, "is to know what styles fit your frame best. When you know what works, it’s easy to edit out and narrow in on what to buy."
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Curriculum Vitae
Just lounging around with your S.O.? We suggest exploring the label's loungewear offerings — which are, you guessed it, just as scintillating.
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Curriculum Vitae
In addition to lingerie, there's a whole section on the site dedicated to, ahem, pleasure. "Due to the nature of what we sell at CV, we get some pretty racy questions from men shopping for their ladies. I love guiding our male customers on what makes for the perfect pleasure gift!"
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Photo: Courtesy of Yasmin Joseph.
Yasmin Joseph Lingerie
Founder Yasmin Wong's childhood was all about bras. "My family was in the business and, specifically, my father was the oracle of knowledge on bras and lingerie industry," the designer told us.
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Yasmin Joseph Lingerie
"Functional bras are not always very pretty, and fashionable, sexy bras are not always comfortable," Wong says. "I wanted to find a balance between function and fashion, re-engineering the bra to be both comfortable and flattering — and that helped smooth out any back bulges. This is how the Smooth-Me Bra was born."
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Yasmin Joseph Lingerie
Can't do Valentine's Day without a little red? Yasmin Joseph's holiday collection is steps ahead of you.
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Yasmin Joseph Lingerie
"The label's popular styles are the Joana Always Comfort and Valentina Sexy Tee," the designer said. "These styles are simple and come in basic, everyday colors, but they look very feminine and sexy on the body."
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Photo: Courtesy of JANAY, Delicately British.
JANAY, Delicately British
Like Edge o' Beyond, the designer behind JANAY, Janay Eleanor, is based in the U.K. Her strappy designs and fresh take on cutouts yield innovative silhouettes that are decidedly (and delicately) British.
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JANAY, Delicately British
Fear not, friends: The lingerie ships internationally.
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JANAY, Delicately British
It's not every day that you have a reason to whip out lingerie sets that come complete with suspender belts. But, why not indulge, right?
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JANAY, Delicately British
The designer is committed to keeping all production of her lingerie in the U.K. For those itching to shop, bras are available in 30-36 A-DD.
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