Please upgrade your browser for the best Refinery29 experience. Read more.

Saved! Access Favorites in your account profile. Removed from my favorites

Is This The New BB Cream?

  1. Begin
    NewBBCream_opener_Anna_sudit

    SHARE IT

    comments
    See All Slides
    The current trend in coverage makeup is all about multitasking. Foundation will always be about evening the skin tone, but instead of treating it as face paint to spackle on and cover yourself up with, new formulas can transform skin while providing coverage. Some standout examples are Perricone MD’s No Foundation Foundation and bareMinerals bareSkin Pure Brightening Serum Foundation.  

    In Korea, this “good-for-you” foundation trend absorbs the role of other makeup products, like primer, luminizer, moisturizer, sun protectant, and anti-ager. The expectation is that foundation should contribute to skin health in addition to creating a uniform complexion. Because the Korean beauty industry is highly responsive to changes in consumer preference, brands are quickly rolling out inventive new products that follow the trend of how Korean women like their skin — sheer and dewy. Some are a bit wacky (foundation Jell-O, anyone?), but there are some real revolutionaries in this new part skin care, part face-camouflage class (still seriously impressed with that foundation Jell-O, TBH).

    Not all of these will be permanent fixtures in base-makeup history, but it’s fun to check out the X-men of coverage makeup, pushing the boundaries of foundation as we know it. Read on to find your next BB cream.




    Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page!


    Begin Slideshow
  2. SHARE IT

  3. SHARE IT

  4. SHARE IT

  5. SHARE IT

  6. SHARE IT